How many people are searching for legal services online on search engines like Google every month? What are the strategies that you can apply to rank higher when people are searching for legal services like corporate law, intellectual property, family law, immigration, or personal injury? This information is crucial for law firms to determine the potential of online channels in driving brand awareness and generating leads.
In this article, we will show you how to find the answers to these questions and how to use this knowledge to build a marketing strategy that can increase your law firm's visibility in search engines and attract more clients to your practice.
Before starting with keyword research, the first step is to identify your ideal customer profile (ICP). This will help you understand the basic characteristics of the potential customers you want to target with your services. For instance, if you are a law firm specializing in business law, your ICP may include small to medium-sized businesses in a certain industry, located in a particular region or city, and seeking legal advice on specific topics like intellectual property, contracts, or employment law.
If you are a small or medium-sized law firm, focusing on a specific geography can increase the chances of success in any online channel, including search engines. By identifying the geographic location of your target audience, you can tailor your marketing strategy to better fit their needs and preferences. For example, if your ICP includes businesses located in San Francisco, California, you can use location-based keywords like "business lawyer San Francisco" to improve your chances of appearing in local search results.
When it comes to keyword research for SEO purposes, it's crucial to identify the specific legal services that you want to promote through search engines. This will help you determine the most relevant keywords that potential clients might use to find the services you offer. Whether you specialize in business law, family law, estate planning, or any other legal field, you should create a list of the most important keywords related to your services.
Keyword research is the process of analyzing search engine data to identify the most relevant and valuable keywords for your business. There are many tools available for doing keyword research, but some of the most popular ones include Ahrefs, Google Keyword Planner, SEMrush, and Moz. By using these tools, you can discover how many people are searching for legal services online, which keywords they are using, and how difficult it is to rank for those keywords.
A direct ranking strategy means that you are trying to rank directly for the specific legal services that you offer. This involves optimizing your website and content for keywords that are directly related to your legal services and building high-quality backlinks to increase your website's authority and trustworthiness in the eyes of search engines.
To conduct keyword research using Ahrefs, you can start by searching for the most important keywords related to your legal services, such as "business lawyer" or "divorce attorney".
Ahrefs will provide you with data on the search volume, keyword difficulty, and other metrics for each keyword, allowing you to determine which ones are most valuable and relevant to your business. You can also use Ahrefs to find related keywords, as well as analyze the top-ranking pages for your target keywords to identify the most effective SEO strategies.
When doing keyword research, the two most important factors to consider are search volume and keyword difficulty. While high-volume keywords may seem appealing, they are often the most competitive and difficult to rank for. As a result, it's often more effective to focus on long-tail keywords that have lower search volume but are more specific and relevant to your target audience. By doing so, you can improve your chances of ranking higher in search results and generating more qualified leads.
Let's say you run a law firm specializing in personal injury cases. Through your keyword research, you've identified that the keyword "personal injury lawyer" is highly competitive, with many other law firms vying for that top spot on search engine results pages.
However, as you dive deeper into your research, you discover that the keyword "car accident lawyer" has a relatively high search volume and moderate competition. This presents a great opportunity for your law firm to create content around this keyword and potentially rank higher in search engine results.
To take advantage of this opportunity, you could create a blog post or webpage that focuses specifically on the services your law firm offers related to car accidents. You could also use variations of the keyword, such as "auto accident lawyer" or "car crash attorney," in your content to help boost your ranking for related search queries.
By focusing on these "best keyword opportunities" instead of trying to compete for the most popular keywords, you can improve your chances of ranking higher in search results and attracting more potential clients to your law firm.
As a law firm, it's important to understand how many people are searching for legal services online. We conducted keyword research using ahrefs and focused on keywords relevant to legal services such as "personal injury lawyer", "divorce attorney", "real estate lawyer", "estate planning attorney" and "criminal defense attorney". Our research revealed that there are approximately 450,000 monthly searches for these keywords alone. However, it's important to note that people often use variations of these keywords or similar phrases to search for legal services. Therefore, we apply a 5x multiplier to account for these variations, bringing the total monthly search volume for legal services to around 2.25 million searches per month.
To develop a successful marketing strategy based on keyword research, it is crucial to focus on targeting keywords that are relevant to your law firm's legal services and align with your ideal client persona. You can achieve this by identifying long-tail keywords that are specific to your law firm's practice areas, have low keyword difficulty, and a high search volume.
By targeting keywords that are specific to your law firm's practice areas, you can attract potential clients who are actively searching for the services that your law firm provides. This may involve creating dedicated landing pages for each target keyword that are optimized for user experience and conversion, providing relevant and informative content, and optimizing your website's metadata, including title tags, meta descriptions, and header tags.
Furthermore, you can increase the visibility of your law firm's website on search engines by building high-quality backlinks from relevant and authoritative websites. This helps establish your law firm as a trusted source of information and improves your website's search engine rankings.
Overall, an effective keyword targeting strategy for law firms involves identifying keywords that are specific to your practice areas, have low keyword difficulty, and high search volume, and then optimizing your website's content and metadata, and building high-quality backlinks to improve your website's search engine rankings and attract potential clients.
Also, We prepared an excel sheet that contains the most popular 1000 keywords for lawyers that includes the keywords, the search volume, and the competition which you can download from here.Â
If you need help with a digital marketing strategy for your law firm or building a digital marketing execution plan please feel free to fill up the form at our website and one of our representatives will contact you.
Please feel free to contact us at support@leadcenter.ai or call us at our toll-free number 888-291-7116
Thank you
How many people are searching for financial advisors online on Google every month? What are the strategies that you can apply to rank higher when people are searching for services like investment management, retirement planning, annuities, or insurance? We will show you how to find the answers to those questions and how to use that knowledge to build a marketing strategy to rank your business higher in search engines to generate more leads.
This question is important to answer not only for financial advisors but any business to be able to figure out the viability of online channels like search engines in terms of driving brand awareness as well as driving leads online to their business.Â
The first step in the process is to identify Your ideal customer profile (ICP). The ICP should tell you the basics of the ideal potential customers for your services. This can be like high net worth individuals with more than ten million dollars of assets that live in certain geography or people above the age of 55 that are looking for help with retirement planning.
This is important if you are a small and medium financial advisor or any business because the success in any channel can be higher if you are able to focus not only on an ideal customer profile but also in geography. For example, focusing on retiree that live in Miami, Florida or high net worth individuals that live in Los Angeles or any other place across the US.
Whether you are offering financial advice, investment management with AUM, retirement plans, tax plans, annuities, insurance, or any other services that financial advisors offer but when it comes to keyword research for SEO purposes it's very important to list the services that you are going to promote into those channels. Those three elements: the ideal customer profile, the geography, and the services you offer are important input into the next step which is we call a keyword research that simply means how many people are using search engines like google to search for those services on those geographies.
Keyword research is the way that we know how many people are searching for financial advisors online or financial advisor services? there are a lot of tools available that you can use for doing the keyword research, but personally we recommend using ahrefs and google search console.
Direct ranking strategy means that you are trying to rank directly for the services that you offer as financial advisors.
Let's search for "financial advisors" in ahrefs and see how many people are searching for this keyword. You will see that one of the highest search keywords is "financial advisors near me" with 12000 searches per month and 18000 searches globally while for the keyword "Financial Advisors" It's around 6500. So one of the most important factors here is keyword difficulty, financial advisors near me is one of the difficult keywords to rank for, on a scale from zero to 100 it's 79% difficulty in terms of ranking for.
One of the great things that we advise our customers to do or what we do for them as part of our services is to do that extensive keyword research.
The two most important components for keyword research are volume and keyword difficulty. For example, although the word financial advisor has high volume search it may be very hard to rank for. There are workarounds and different tactics that you can apply to find other keywords that are easier to rank for and drive qualified leads.Â
Here are examples for keyword research: financial consultant has extremely high volume of search like 11000 per month in the united states alone, 27000 per month globally and the keyword difficulty is 36. Much less than financial advisor so as part of your strategy you pick up this keyword and start using it to build the landing page with the url financial-consultant and then you start trying to rank for this keyword and drive business.Â
Let's look at another keyword for example "retirement planning" has a high volume of search. Around 15000 people searched for this keyword online, however it's still a difficult keyword.Â
Another tactic we advise our customers to follow is to add the geography to the keyword. For example the keyword"Financial Advisor Houston" with around 1000 people searches which is around 12-14 thousand searches per year. While the volume of search is not that huge you still can drive qualified leads. This means it shouldn't be hard to rank for those keywords.Â
So, one of the tactics that you that you can use is to make sure that you have proper landing pages that contain the name of the city and the state that you are serving.
The answer the question of how many people are searching for financial advisors online which we were able to get from ahrefs with the focus only to those keywords: financial advisor investment management, retirement planning, tax planning, annuities and life insurance. The total number of searches is almost 350000 searches per month however we apply a 5x multiplier for people searching for matching and related keywords for example someone searching for financial consultant or a variation of investment management and that brings you to around 1.7 million searches per month.Â
The recommendation is to be able to find keywords that focus on your ideal customer profiles with low keyword difficulty that you can rank for quickly and most of the time those are long tail keywords. Â
Being able to do proper keyword research will have a major impact on your SEO marketing strategy as well as the SEO execution plan whether how you build your website, the content, the landing pages, the url for those landing pages and actually doing proper research at the beginning can help you save time and money and rank faster to be able to generate leads from online search engines.
We also prepared an excel sheet that contains the most popular 1000 keywords for financial advisors that includes the keywords, the search volume, the difficulties which you can download from the link in the youtube channel.Â
If you need help with a digital marketing strategy for your financial practice or building a digital marketing execution plan please feel free to fill up the form at our website and one of our representatives will contact you.
Please feel free to contact us at support@leadcenter.ai or call us at our toll-free number 888-291-7116
Thank you
One of the key factors in improving the conversion of leads to business is intelligence. In this video, I will show you how LeadCenter.AI automate gathering more than 17 pieces of intelligence about each lead when it arrives. This intelligence would help you focus on the most qualified and hot leads to improve conversion ratio of leads to business.
LeadCenter.AI is able to gather five categories: phone call intelligence, email intelligence, intelligence about the interaction between you and the lead, the source of that lead as well as the browsing history.Â
The software will be able to gather the phone number of anyone fills up a form, start a chat or call. Firstly, it will verify if the phone number is valid or not. The software will be able to reveal the type of the phone whether it's a mobile or a landline. We do the verification directly through the carrier which will give you access to each lead's name, type (consumer or business). If the phone is not valid then this is not a valid lead and the form is filled with inaccurate information and you don't need to waste time on it.
The second part is that you get automated recording of all the calls. It will show you the caller's timeline that includes the time of the call, the duration, the status of the call (accepted or missed) and more importantly, the software will automatically transcribe the code, so you don't need to listen to every single call. Actually, the entire transcription will be done automatically and you will receive an email notification for each code that gets transcribed. The accuracy of the transcription is between 80 and 95 depending on the quality of the call that's being recorded.
Whenever somebody fill up a form or start a chatting session we capture and verify the email address through the email provider. This would save you time and effort.Â
The third group of intelligence that LeadCenter.AI will gather is that if you start using the software to send or receive emails and SMSs, it will gather crucial part of intelligence and that helps you improve the qualification of those prospects. One of them is the number of times a lead open an email that you sent.Â
The other piece of intelligence is the number of clicks on a link within the email. How do we do this? whenever you send an email from the software it will insert what we call a pixel which will allow to track the number of opens and the number of clicks for each email that gets sent.
You can use the software to send and receive SMSs. You will be able to tell if an SMS was delivered or not and if the user replied to the SMS, and this is what we call a 360 view about the communication with that lead.Â
The more a lead interacts with you, that increases the scoring of that lead, the probability of closure and would help you save time and effort by focusing on that particular lead.Â
The fourth group of intelligence that LeadCenter.AI will gather is about the lead channels. Lead channels will be able to get you the source of the visitor and the medium. One important thing about the medium is that it helps you identify through analytics which ads, emails, campaign, landing pages and keywords are converting best and generating the most amount of revenue.Â
Another interesting piece of intelligence under channels is that if you are running google ads for example or if you are using utms or parameters in the urls of your website and somebody fills up a form that form will be captured. Not only that, the entire utm parameters will be captured.Â
The software will be able to show which campaign or keyword got their attention. For example if a lead used a specific keyword such as SEO agency Houston, that helps improve the interaction with the lead as we know that the lead is searching for an SEO agency in Houston and the same applies for any kind of business or service. You are able to tell what the lead is interested in the campaign and that will improve your interaction with the lead.
The last piece of intelligence that LeadCenter.AI will gather is the browsing history or the pages that the user visited before contacting you. This would be valid only if the user fills up a form where through the session we are able to record the entire browsing history. You will be able to find out the url that the lead was in before contacting you as well as the address of his device (where the lead is calling from or where he filled up the form that's the address of the mobile phone or the pc that he used), the date and time of the visit to that specific page and the operating system that was used and the browser.
Please feel free to to set up your free account on LeadCenter.AI. If you need help in setting up your account or configuring it, please feel free to send us an email to support@leadcenter.ai or you can call us toll free at 888-291-7116.
Â
Â
There are five important concepts that are the cornerstone of a successful digital marketing strategy. Businesses lose hundreds of thousands of dollars because of a misunderstanding of those concepts while simple they can have a profound impact on your go-to market strategy.
Understanding and deploying those concepts will effectively help you generate a continuous stream of qualified leads and convert more of those leads to business.
https://www.youtube.com/watch?v=qo8LqMhz05g
Content is any piece of article, landing page, video, or email you produce with the intention of reaching your targeted audience.
Two mistakes that small and medium businesses do especially when they are starting. The first mistake is that they focus a lot on advertisement. They want to sell their services and generate leads very quickly and that is counterintuitive.Â
What you really need is to create content that achieves two objectives: first, establish your authority in that line of business, and second, add value to your audience even if part of that value is giving up free information or free value. The objective is that not every customer sees this content will become a client. A percentage of them will convert to customers.
The second mistake that a lot of small and medium businesses tend to make is that they are not consistent and continuous. When you start producing content, there is a process of optimization and figuring out how to create that content which will be explained in details in this post.
You can reach your targeted audience through different channels, some are very well known such as Google, Facebook, YouTube, LinkedIn. On the other hand, there are also smaller channels.
Yes, you can reach to your ideal customer through the big channels, however those channels are expensive and time-consuming to organically generate leads from those if you are going the organic way versus the paid advertisement.Â
You can generate leads for your business by considering smaller channels such as Google groups where you may find your ideal customer profiles by asking certain questions or sharing information.Â
One of the major things that you need to do when creating your digital marketing strategy is to define your Ideal Customer Profile ICP.Â
Defining your ideal customer profile will determine the channels that they are in, the content that you will produce to establish your authority as well as add value to them. Examples of an ICP include customer title, company size, etc...
If you are working on a smaller marketing budget, it would be so confusing to use multi- channels.We have seen many small and medium startups spend their energy getting channel deals. The problem is that this effort gets diluted as it takes time to figure out who are your audience, your Ideal Customer Profile and which channel should you start with to interact with them.Â
Our advice to you is to focus on one channel to make your campaign success to generate leads and convert them to customers.
If you are adding value, you are establishing your authority over what will happen and you are reaching the right audience, you start generating leads and it's important to be able to capture all the leads that you generate. We find a lot of small and medium businesses don't have a centralized lead management software that automates the capturing of those leads.
It is very important to have a centralized lead management software that can automate the capturing of lead from all method of contacts whether it's chat, website form, email, phone call or whatever other sources or mediums available to capture those leads.
Once you start generating leads successfully, you are able to convert some of those leads to appointments and then to business. It's very important to establish what we call conversion ratio.
What's conversion ratio? basically, the rate at which a website visitor becomes a lead.Â
When you are doing marketing, you get in front of people. Those are called views or impressions. Views and impressions could be your Google ad or a a post on LinkedIn.Â
So, for example, let's say you are hoping to convert a percentage of views to clicks or visits, and once they visit your website or landing page, some of them will interact with you by filling out a form to share their contact information. Once they do that, then they become leads. A percentage of your visitors will become leads, and then you will go through a qualification process.
Sometimes leads don't fit your ideal customer profile and the type of business you work with which means they are not qualified. A percentage of them will be qualified, and then there is a conversion ratio from leads to qualified leads.Â
Once you have qualified leads, you need to start interacting with them, and most probably this would be through appointments. Not every lead will convert to an appointment.Â
A conversion ratio is when you are able to convert number of leads to new customers and being able to establish an accurate percentage of conversion from each stage in this funnel to the next. This is extremely important especially when we start talking about customer acquisition cost.Â
The last concept is Customer Acquisition Cost (CAC), so what's CAC? It's the cost of sales plus the cost of marketing over new customers acquired, and both of those concepts are connected together. Why? Because if I'm spending ten thousand dollars in season marketing even if that generated ten leads but I was able to convert one lead to new customer, then my new customer or my customer acquisition cost is ten thousand dollars.Â
It's very important to understand what's the customer acquisition cost and once you start understanding that and actually when you start doing advertisement out of time or for digital marketing, the customer acquisition cost will be at the higher end but then once you understand your conversion ratio it's a continuous optimization process where you see where are the conversion ratios as at a lower end and you try to improve it.Â
Maybe you are able to generate qualified leads but they are not converting to appointments and appointments are not converting to new customers. What we notice with our customers is that even a small percentage increase in conversion from one stage to another can mean a dramatical decrease in customer acquisition cost which in turn will improve your profitability.Â
A website is a medium, especially for small and medium businesses. A website is a medium to deliver content and capture leads. A lot of small and medium businesses get disappointed because they build a website thinking that they will start generating customers and then find out that is not the case.
Actually, a website without a digital marketing strategy is like a store in the middle of the desert without channels leading to it. Digital marketing strategy is where you are building roads and channels to reach to your store and actually the content you produce is kind of the advertisement or the way you lure in those customers on that road to reach to your store.
Some websites don't need channels. Some websites grow big enough where they have enough viral effect that they get almost 95 percent of their traffic without relying on any channel. And for small and medium businesses, it's really hard to reach that stage. Yes, it's possible, but it's really hard to say I can get customers online without relying on any other channel.
Here, we will show you a demo on how to set up channels as well as read lead tracking on LeadCenter.AI
In the setup menu, you will notice that you have lead capturing under lead capturing. You will have mediums you can set up sources and then you can assign the various mediums that get attached to those sources. So, for example, when you click on medium here, you will see all the existing mediums or the known mediums that can be used to capture leads, that's email redirect, phone call redirect, website forms, offline chat, Zapier calendar csv upload which is manual as well as Redtail which is a CRM for financial advisors.
When you click on for redirect, you will see all the lead sources. For example, the phone numbers or the virtual phone number that we redirect to the business number to capture phone call leads.Â
Another example, when you click on email redirects it will show you the emails that assigned to those channels or sources and any email that get forwarded to this email will show up under this channel.
If you start running an Omni channel or a multi-channel campaign strategy, it is extremely important to be able to know which channel is generating the best amount of leads and the maximum amount of qualified leads and the customer acquisition cost per channel. So, the first thing of course you want to do is to set up lead sources for all the channels that you are working on.Â
Please click here to watch the demo.
Please feel free to reach out to us at support@leadcenter.ai. If you have any questions or if you need help both with lead generation and configuring your lead management software you can call us also toll-free at 888 291 711
In this presentation, I'll tell you the business problem that LeadCenter.AI solves as well as give you an introductory demo to the software.
So, in working with hundreds of businesses over the last few years small and medium business specifically they tell us that they have a problem. The problem is that those businesses are losing revenue because of bad lead management practices. There are three distinct problems that those businesses face like not being able to track and capture leads from all sources especially tracking to capture those leads automatically. They are not getting enough intelligence about the lead especially for B2C businesses or business to consumer companies that they deal with. The existing CRMs don't provide much intelligence about them and they are not responding to leads on time which reduce the conversion rate of those leads to actual business.
LeadCenter.AI is an AI-powered lead management software that help businesses grow the revenue by automating, tracking, gathering intelligence, and engaging leads to improve conversions of leads to business so the software will automate lead tracking that's for leads that comes through phone, email forms, chats or through integration with third-party lead sources gathering intelligence. Once a lead arrives, the system will start gathering intelligence about this lead and present it to the operator, lead
scoring, and automating the engaging of leads using SMS, email and appointments. LeadCenter.AI will help businesses improve conversion of leads to business while saving time and money so now I'm gonna switch to the demo to give you an overview of the system and how it's used.
I'm in the login screen and I'm going to log into my account and one of the great things about LeadCenter.AI is that I can manage multiple accounts with the same or multiple companies accounts with the same account that I have. That will be very helpful for digital marketing agencies that they manage uh that they do digital marketing for various businesses or companies. They can use LeadCenter.AI to help those businesses capture lead and show a value out of the digital marketing activities that they are doing.
For example, I have Contoso. I'm gonna manage the account. This is just a demo account so none of the user information is real. Once you log in, the first thing you will see is the main dashboard. This is the main dashboard that the operator will use for marketing. There is a simple analytics dashboard and I have a different tutorial about this demoing it, but overall it gives you a quick look at the number of leads that's arriving every day, the lead distribution by sources, by stages, by medium, as well as a pivot mapping of the lead channels, and the the stage of those leads.
The second thing on the left here, you can manage the appointments, you can manage the leads which is the lead dashboard, the tasks related to those leads, the emails that you are sending and receiving from those leads as well as SMSs and calls.
The main and the most important screen is the leads dashboard. In this screen, you can see the various leads that arrive, at what stage it is, what's the medium it arrived through and through which channel. Here, we can see the various leads, at which stages they are and how are they are progressing and those are the open leads. When I click on the three stars here, I can see the the close stages for those leads. If I click on any of the leads here, this is will open the lead view or the lead details view. The lead details view is a great way to see a 360 view of the lead, that's the lead high level details as I said where it came from - the source - as well as the basic information about it and then if you scroll down you, can start seeing more information about this lead, for example, if there is a fixed appointment with that the lead intelligence. I'll talk about it more in details as well as where you can add comments, you can manage tasks, send and receive emails, and send and receive SMSs.
If that lead is a phone call, one additional thing that I'll be able to see is the call recording as well as an automated transcription of that call. The system will automatically capture all the leads by phone, record those calls and transcribe them for easy access for the operator to be able to make decisions about this lead and what to do with it.
One more thing that the lead management software will do is once somebody fills up a form with an email and a phone number so two pieces of intelligence will be gathered. Through the email provider, we will verify if this email is accurate and the email intelligence will tell you if it's valid or not and when when it was last verified and the phone number will be verified through the carrier figuring out is it a business or a consumer phone, what's the owner name, what's the type of the phone, and is it valid or not.
One of the things that you want to do once you create an account is to set up your account. To do that, you need to open the settings menu by clicking on setup here and that will create will open up the settings menu. On the setup menu, you can configure how leads are being captured, the lead management features like stages and custom fields, the workflows for example the autoresponder that will respond - will automate the responses - to leads when they arrive, email templates, and SMS templates notification, who will be notified when a lead arrives. And there as well, you can access the integration screen to configure integration with Zapier, Salesforce or Redtail.
Thank you for watching this. Please feel free to register your free account at app.leadcenter.ai/register
If you need help in setting up your account, please send us an email to support@leadcenter.ai or call us at our toll-free number it's 888-297-7116
Thank you
Lead management software is an effective tool for companies to make sure they are not wasting time and resources on prospects that don't convert.
Lead management software is an important part of every marketing strategy. It helps marketers stay on top of their leads, nurture them into paying customers and identify the most promising leads in their database. Lead management software is a crucial tool for companies in affiliate marketing, sales teams, and even B2B/B2C marketers who want to generate more qualified leads.
Lead management software can help you keep your team organized by giving you a central hub for all your data. This way you can know which leads need follow-ups and which ones you've already contacted about your product or service. You also get insights about which lead sources provide the most conversions.
Businesses and agencies are inundated with calls each day. They review thousands of leads on a daily basis in order to generate more sales.
The introduction should not be too long, and it should provide a brief explanation of what the section is going to be about. It is important that the introduction engages the reader so they are excited to read more.
Lead management is a vital part of marketing because it provides the organization with an opportunity to convert the leads into customers.
Lead management solutions are used for different purposes such as lead scoring, lead management, lead nurturing, and lead generation.
Many marketers have found that these solutions help them to define their target demographic and identify potential customers in their industry. It also helps them to generate leads and capture them through campaign automation tools.
Lead management software for marketing agencies and startups is the future of business growth. Every company nowadays needs to chase leads to get any type of conversion. This software helps them understand where they are wasting their time and resources and what type of lead is best for them.
The quality of lead management software will grow over time, as more conversations are happening on the internet it will continue to be a competitive space that requires innovation and creativity to stand out from the rest.
Landing pages have the potential to convert visitors into customers. The information on the landing page should be geared towards the visitor's interests and needs. A good landing page will also convince visitors to take the desired action such as signing up or making a purchase.
Some of the key elements of a successful landing page are:
- The headline and message should be compelling enough to capture the attention
- The content provided must answer all questions that are asked
- Images, videos, and other media should be used on the landing page
In this section, we will go over email-based marketing for companies that want to increase the number of conversions.
Companies often use email for their marketing campaign. They find out what their customers like and email them information that is related to what they already know. The first step is to build an interest profile for your customer and then use it as a baseline for future communications.
Email campaigns are effortless and can be used in tandem with other marketing tactics to increase engagement and conversion rates.
The lead management software will act as a single point of contact for all your marketing activities and will make the workflow easier.
The most important benefit of this software is time-saving. You can save a lot of time by automating simple tasks like lead qualification and lead assignment. In addition, they reduce errors and make reporting a breeze with their automated features.
Companies that are looking for a way to keep conversion rates high and costs low should consider implementing an automated confirmation email. This email will confirm the customers' purchase order and include details about their purchase like the cost, product, delivery date, etc.
This email creates a sense of urgency by reducing the time between an initial inquiry and purchase. Customers will also feel more reassured by having all their questions answered before making any purchases because they know what they are getting into.
lead management software that lets you view data across channels is an essential part of a lead to money process.
Lead management is the crucial link between marketing and sales. A user-friendly interface for lead management software would allow you to find and organize leads based on their contact method, record their interests, and monitor the entire customer journey as it progresses through the various stages of conversion.
A user-friendly lead management software will help you generate more leads with less effort because it will help you better understand your target audience and present them with content tailored to their needs.
Marketing agencies have to make sure that they have the right software to cater to the needs of their clients.
Marketing software is a tool that can help in boosting the productivity levels of marketing agencies, which is not possible without it. The software helps them create content, analyze data and get insights into their customers and business much more effectively.
Marketing agencies need to be able to find a model that suits all their needs and provides all types of features. This can be done by evaluating what tools are required for what type of work.
Landing pages are essential to any marketing campaign. But that doesn't mean they should be hard to create! With a landing page builder, you can create and publish beautiful landing pages for your business in minutes. Check out this article to learn more about the 5 reasons why your website needs a landing page builder.
Your website is a virtual storefront. When visitors land on your landing page, your first thought is how much of a good product or service they can get from you. Your landing page should give visitors a reason to take a step further and add your business to their emailing list. When they do, they're more likely to convert into customers. But if you grab them before they're ready, you could lose them forever.
To ensure your landing pages lead them to conversion, ensure your website content, fonts, buttons, and other elements arouse desire in your visitors. This is where the landing page builder comes to the rescue. By automating these elements, you can get a shopping cart to jump in and out quickly. It also helps with coding and accessibility. With lots of trial and error, you can find what works for your landing page builder.
Before landing pages were introduced, old-style door-to-door sales were the best way for businesses to build solid customer relationships. Based on the concept of section advertising, a salesperson would go door-to-door to prospect. The most common types of salesmen were salesmen from legitimate businesses with small shops, as well as local agencies who preyed upon the businesses' insecurities. On their doorsteps, the salesmen would try to create an instant love story between a business and its customer.
Using door-to-door sales has its pros and cons. From an ethical standpoint, there's the potential for companies to make massively inappropriate decisions in terms of sales tactics. There are also doubts whether coming face-to-face with people who were ready to sell was a successful way to sell a product or service. When the door is closed, it's often emotionally painful for salespeople and their customers to part ways.
In spite of these issues, nearly 80% of Americans aged 18 to 79 prefer salespeople in their businesses (Experian, 2020). Therefore, telling local customers about a fabulous local service or product rarely requires the exoticism of an in-person encounter. For most entrepreneurs, businesses don't need to completely remove the human touch from their sales tactics. So, simply adjusting how they present their services online is enough to adapt to changing consumer preferences.
Many marketers today are using more engaging methods to promote their products and services. Landing pages that attract the right visitors can give clients an instant feeling of connection and loyalty. People will act quickly to hire local freelancers when they know the businesses are genuine and not a riff-off of another business selling the same products. By creating a fantastic landing page and speaking directly to the customers, even if they have a hard time understanding what you do or even if they like your business at all, will reap massive rewards.
Have you ever checked your website and been frustrated by the fact that it doesn't seem to be converting very many visitors into customers? You could be doing a lot of things wrong, but there could also be several important things going on that are preventing your conversions from happening. Today we're going to dive into five of the most important reasons why landing pages should be built and why there is a great landing page builder available now.
Let's take a closer look at each:
Your Website Isn't Designed to Convert:Â Building a successful landing page is more than just writing a few words on a page and leaving it to Google to figure out whether or not someone is interested in what you have to say. A successful landing page stands out from other websites because it has an element of custom-made design to convert visitors into customers. It's clear that visitors are searching for specific information about you or your services/products on the web and it makes sense that landing pages would be a top-ranking option for this type of search. The truth is landing pages are difficult to design. It's more than just putting up a page with an ad and hope for the best. It takes a lot of work, experimentation, testing, and listening to your visitors. A landing page is one of the primary channels your website uses to connect with potential customers. It can change perceptions of your company in minutes.
1:1 Attention Ratio:Â The basic idea of a landing page is to get visitors to a web page quickly and efficiently. There are several elements that make up a successful landing page including call-to-action (CTA), eye-catching graphics, functional links, and details about pricing or services. Having a good attention ratio is essential in order for your landing pages to be successful and particularly important for online businesses with limited budgets. Attention ratio is the ratio of potential leads to sales that matters most when it comes to driving high traffic to a business' websites. A great attention-to-detail approach coupled with a compelling script can get prospects flowing through your door rapidly. While there are many different landing page builder tools available, we recommend you consider LeadCenter.AI. A successful landing page will have a 1:1 attention ratio between the number of things vying for attention and the number of things you really need to communicate in order to convert. The more distractions you have on a webpage, the less likely it will be that visitors will convert on that page. If you try to do too many things on a page, you risk overwhelming your visitor and driving them away. When you're designing a landing page, you should identify the areas that distract visitors from your core offer and eliminate them.
Relevant Message: The first step to achieving better conversion rates is to recognize that people don't buy products or services, they buy solutions. So you need to express your company as a solution instead of a conventional product/service. It is a measured concept in marketing research. It's a way to measure how well your message fits your audience. That's why it's also called "message congruence" or "message match." In advertising, the message of a landing page is compared and contrasted with the message of the corresponding advertisement. This is sometimes followed by another approach called A/B testing or split testing.¬†Your landing page builder should make it easy to create a single, strongly cohesive message for all of your company's marketing. If you're trying to make a sale, you need to make sure that your landing page is talking directly to your visitors. A good pitch should be specific to the recipient and should highlight why they specifically should care.
Rank Higher:Â A landing page builder can also help the search engine optimization of your website. Increasing search engine rankings is a major driving force behind using landing pages. Using a landing page builder will improve your search engine rankings, as these pages are typically much more optimized than standard website pages. We all know how difficult it can be to get a high ranking for search terms. Creating an optimized landing page will make it easier to rank for the right keywords. A well-built landing page increases the likelihood that we'll see it in the search results. Page builders like LeadCenter.AI focus on the user experience, which leads to higher SEO rankings.
Convert Traffic to Leads:Â You can drive targeted traffic to your business website using a landing page builder. It makes your site more visible to the search engines, and it also allows you to place ads on those pages for maximum effect. One of the most effective ways to drive leads and sales is to have a landing page that your audience will be interested in. You can invite your target audience to a landing page, and then guide them toward the goals you want to achieve. You can make a specific call-to-action to a landing page. You can have dedicated landing pages for each and every concern related to your business. Use forms to capture visitor information, build leads, and direct traffic. By collecting visitors' contact information via forms, you can better manage your marketing campaigns and deliver highly targeted content. You can create forms to target specific visitor behaviors by using our form-builder templates to prompt visitors with important questions before they leave your site. Customers who fill out your landing page builder forms are more likely to become leads. Increasing your marketing leads through forms is a powerful technique that can help you grow your business.
Many businesses don't focus on content marketing. They let the algorithms market the good content instead. In reality, your reputation will suffer as your competitors get more and more traffic from Google. If you want your company to stand out online, you need to tell people about your goal, products, and services. People want to know what they're buying from a reputable company.
But setting up a decent landing page can be time-consuming and pretty hard to get right. Your best bet is to use the perfect landing page builder. It's like a tool with suggestions on how to create professional landing pages.
With our landing page experts' help, you can make landing pages designed for good SEO that stay online. Our suggestions include:
Each of these ideas can be used to create professional and unique landing pages. You don't need to hire an SEO expert or use expensive tools to get started!
With a landing page builder, you don't have to worry about designing good content. LeadCenter.AI helps you create b2c/b2b-friendly landing pages that sit in your website's section. This gives your page more authority and makes it stickier with your website visitors.
For example, you can create landing pages for your subscription services or in-depth guides to your services.
First, you select your services or products. Then, you design and write the content on your landing pages. Finally, you retake and publish your pages to your specific region.
Website visitors are open to new information, so your landing pages give the best opportunity to provide that information. You can use your insights to enhance your product or services through content marketing.
If your site already has content that is leading potential customers to a landing page, you can also make that landing page as part of the website's landing page.
LeadCenter.AI has templates you can use to create your desired landing pages. You can easily publish and manage them from inside the app. Setting up a sales funnel is a complex task. To simplify things, you could use a content-first approach. This approach focuses on educating and leading your audience towards conversion instead of relying on a sales funnel.
1. Before you start working on your design, you first need to narrow down your idea. Who are your biggest prospects? To whom do you want to deliver such a great offer? What form of visitors do you want? What are your deliverability metrics like CPL (Customer lifetime value)? Then, take the top three benefits and their functionality and determine your buyer persona. It is important to know who you're trying to sell to, so you're not trying to sell yourself out to them!
2. Your website architecture matters when it comes to your landing page architecture. What are your content types? Do you have any sections that lead to more than one page? Do you have pagination? Have you added archiving services already? It can make or break your landing page layout. Pages that have a coherent structure are easiest to navigate.
3. Visual branding can help with your skin, so it is important you understand where your audience engages and whether or not features like a header image and a navigation bar are in place.
4. Your website content should have a strong call to action. People want to know it's possible to build their dream brand and business online and what formats can facilitate that.
5. You can leverage navigation with popular headlines and subheadings and structured content like this. It helps to separate user flows.
When you are looking to reach out to the maximum number of customers for your business, it is necessary that you have a website that perfectly communicates the central message of your enterprise. However, if you are starting out for the first time, you may not know what the critical aspects of building an excellent business website are. Here are some of the things that you need to keep in mind while creating the first website for your business enterprise.
Since every small business is different, the websites that are built for them also has a different goal and purpose. So before actually working on the design and development aspects of your website, you need to figure out the functions that you want to perform. For instance, if you are looking to have a website that offers reliable information to others and thereby entice potential clients, you will have to create a site that aptly fulfills such a function. In order to make sure that your website brings you the maximum benefit, you will need to have a clear goal from the beginning.
Before you actually start to work on the first website for your business, you must develop a precise idea about what ideas you want it to convey. In other words, you must start to work on creating some unique content for your own site. While you can always get a professional content creating company to polish this basic content of yours, it is always you who can communicate the essential message of your enterprise better than anyone else ever can.
While creating the content of your website, you need to make sure that it is never too long-winded as your potential customers can easily lose interest. Your visitors may not always like to go through large chunks of content in order to gather basic information. Therefore it is necessary that you mention the most important points regarding your business firm at the very beginning so that your visitors can easily find out what the site stands for.
Always place yourself in your customers’ shoes while creating content for your website. One of the most common mistakes made by people who are getting their first websites built is that they are most intent on doing what they want to do instead of what would seem to be beneficial for their clients or customers.
Putting up effective Call to Action messages is a great way to invite the right kind of response from your target audience. For instance, if you want them to register or sign up for some survey, product, or newsletter, you can make adequate provisions for such things. This is one of the best ways to generate the right kind of response from your potential customers.
There are many choices these days with a heated debate about which one is the best programming language to choose for an online web platform. Most of the debate is technical in nature and focus on areas like architecture, performance implications, flexibility, and extensibility of the platform. We have taken all the technical aspects into considerations, but we have bundled that with other business factors to come up with a decision on the programming language to build Storat.com with.Â
The choices between programming languages look endless, but when you go into a deeper business/technical evaluation, the choices come down to a few. The list of languages we shortlisted was:
For Storat.com, we have adopted a standard LAMP architecture. While LAMP stands for (Linux, Apache, MySQL, PHP), you can replace any of the components with your choice of language or platform based on the needs of your application. For Storat.com, we have built the platform on the following architecture:
For the choice of the back-end programming language, the following were the top 6 factors that settled the debate, yet again, in favor of PHP and the Laravel framework:
Regardless of our decision, we think that there is no right or wrong choice among the top and widely used web frameworks. The lesson learned for us is to map your choice not only based on the technical aspect of the evaluation, but also on the business needs, cost, access to talented resources in the long term, and the value your startup is trying to deliver.
