Over the last several years, we have worked with hundreds of companies to increase leads and orders coming from their websites. You may be spending a fortune on Google Adwords and other marketing sources to bring potential customers to your websites. However, if your website is not optimized for conversion, fewer users will contact you. Here are the 5 most common mistakes local service companies do which results in a lower conversion. Fix those issue and start monitoring the improved conversion rate:
1. Missing Prices
95% of users coming through Google Adwords will look first for prices. 80% will leave without contacting you if they don’t know your price.
Recommendation: make sure to include prices whenever possible to give the customer the comfort to call you or request a quote. Then you can send accurate quotations based on customer requirements.
2. No eCommerce or Payment Online
Most of the service companies’ websites are not eCommerce enabled. If customers can’t buy your services online and pay online, then they will buy from your competitor. It is the year 2020 and it is time to enable payments online on your website. The cost of integrating a payment gateway with your website is more affordable now and costs less than $50 per month.
3. Missing Modern Quotation Forms for each Service
If your Request a Quotefrom the 90’s era with email, mobile, name, and a text field for a customer to fill, You will have less customer converting to leads. Check Yelp or Angieslist quotation forms; sequential and very little data entry by the users. Check the quotation forms on one of those websites:
- Bargain Moving Company – Nashville – TN
- Kezanae Cleaning Services – Hollywood – CA
- The Restorrite Water Damage Repair – Laguna Beach – CA
Recommendation: Create dynamic quotation forms on your website for each service following best practices of Yelp and Angieslist.
4. Missing Phone Number
Some customers still like to call to inquire about your services and prices. Make sure to have your phone number clearly in the header and footer of the website.
5. Running Google Ads on the Home Page instead of Service-Specific Landing Pages
If you will be running Google Adwords, you know how expensive those clicks are. However, most of the companies don’t create specific landing pages for each service. Make sure to create a separate landing page for each service. Then use this page to run your google campaign. (example of a landing page: Local Moving Services in Nashville, TN. Make sure the city you are serving is mentioned in the page url, title, and h1. That will increase your google Adword ranking and reduce cost per click. Do miss reading the article How to Convert a Website Visit to lead in Less than 10 Seconds using optimized landing pages.
6. Missing Reviews and References
80% of website visitors look for references and reviews. If you have served customers and they have great things to say about your service, make sure it is up there on your website. and make sure to add it to the website top menu (example: Reviews for Bargain Moving Company in Nashville, TN).