Hello, my name is Chris. In this article, you'll learn how to set up a custom sending domain under the LeadCenter Email Marketing subscription for a shared email account.

A custom sending domain helps you send professional, authenticated emails directly from your own domain — improving deliverability and trust with recipients.

What Is a Custom Sending Domain?

A custom sending domain authenticates your outgoing emails using your organization’s domain instead of the default @leadcenter.ai domain.

This setup:

• Improves email reputation and deliverability
• Reduces the chance of your messages going to spam
• Displays your company’s domain in the “From” line
• Verifies that LeadCenter is authorized to send on your behalf

Important:
Setting up a sending domain does not give LeadCenter access to your domain.
It simply verifies authorization through DNS records, which you control.

Step 1: Open Shared Email Account Settings

1. Click your name in the upper-right corner of LeadCenter.
2. Select Settings.
3. Click Shared Email Account.

If your account includes the LeadCenter Email Marketing subscription, you’ll see a Domain Setup section where you can begin configuration.

Step 2: Add a New Domain

1. Click Add Domain.
2. Enter your company’s domain — for example: contosowealth.com
3. Click Save.

The domain will appear with the status Pending Verification until you complete the DNS setup.

Step 3: View and Add DNS Records

1. Click DNS Records next to your domain name.
2. This opens a list of DNS records that need to be added to your domain’s DNS settings.

These records typically include:

• CNAME records for domain verification
• SPF and DKIM entries for email authentication

Once these records are added correctly, email providers can verify that messages sent through LeadCenter are authorized to use your domain.

⚙️ Note:
The records rarely change and remain valid unless removed or modified in your DNS.

Step 4: Adjust Hostname Formatting (If Needed)

Some DNS providers require that the hostname include your full domain name.

For example:
If the record provided in LeadCenter is:

Host: LCM1._domainkey

Your DNS provider may require:

LCM1._domainkey.contosowealth.com

For provider-specific details, open the Help Article titled Email Custom Sending Domain.
It includes setup examples for:

• Amazon Web Services (AWS)
• Bluehost
• Cloudflare
• GoDaddy
• And other popular DNS providers

Step 5: Verify Your Domain

Once the records are added:

1. Return to LeadCenter.
2. Click Verify Domain.

If everything is configured correctly, you’ll see:

• A Verified badge, and
• A checkbox confirming the domain is active and ready to use.

Step 6: (Optional) Send Configuration to IT Support

If you need assistance:

1. Click Send Configuration.
2. Enter the email address of your IT team or developer.

They’ll receive an email with all necessary DNS setup details to complete the configuration.

Wrapping Up

That’s how you set up a custom sending domain in LeadCenter.
Once verified, your organization can send emails from your own domain, improving brand consistency and deliverability across marketing and transactional messages.

Thank you!