Hello, my name is Chris. In this article, you'll learn how to use texting keywords to run a marketing campaign through LeadCenter.

What Are Texting Keywords?

In text message marketing, keywords are specific words, phrases, or numbers that people text to a business number or short code to trigger a preset response.

These responses can include subscribing to a text list, receiving information, or joining a loyalty program.

For financial advisors, keyword texting is especially popular when tied to radio and TV marketing campaigns. You can encourage contacts to text a keyword to:

• Receive event updates
• Enter a giveaway or contest
• Get a thank-you message for subscribing
• Vote in surveys

How to Create a Texting Keyword Campaign in LeadCenter

To create a texting keyword campaign in LeadCenter:

• Go to the Marketing Dashboard.
• Under Text Marketing, click Keywords.

This table shows each keyword, the selected virtual number, the linked source campaign, the number of subscribers, and the associated text template.

Adding a New Keyword

To add a new keyword:

• Click New Keyword.
• Enter the keyword.
• Select the phone number it will be sent to.
• Choose the response text template.

If you need to create a new template, follow these steps:

• Go to Templates.
• Click Text and create a new text template.
• Give it a name, such as Text Keyword 1.
• Assign a category, for example, Marketing.
• Enter your message content.
• Add a keyword like Retire Report.
• Choose the phone number.
• Assign the Text Keyword 1 template.
• Click Save.

What Happens After Setup

Now the keyword campaign has been created using Retire Report.

When someone texts that keyword to the assigned number:

• They automatically receive the preset message.
• A new lead is created.
• The contact is added to the subscriber list for that keyword.

Wrapping Up

This is how you create texting keyword campaigns in LeadCenter.

Thank you!