This guide explains how to use LeadCenter to organize your sales pipeline, engage leads faster, and convert more prospects into clients.

1. Accessing the Sales Pipeline

To open your pipeline:

1. Log in to your LeadCenter account.
2. From the home page, click Pipeline.
3. Your last-used filters will be saved automatically, so you pick up right where you left off.

This opens your full pipeline view, where all active leads are visible across every stage.

2. Configuring Pipeline Stages

Stages define where each lead sits in your sales journey. To set them up:

1. Go to Settings and search for Database Lists.
2. Click Pipeline Stages.
3. Add, rename, reorder, or delete stages using drag and drop.
4. Mark each stage as Open, Closed, Won, or Lost.

Keep stages simple. Within 5 seconds of opening your pipeline, you should clearly see where leads are and where the bottleneck is.

3. Improving Lead Visibility with PEEK

LeadCenter's PEEK technology shows you key lead details directly inside the pipeline without needing to open each contact record individually. From the pipeline card, you can see:

• Lead source and campaign
• Validated phone number and email status
• Latest call, email, and appointment activity
• Days the lead has been in the current stage

You can also add custom columns (e.g., advisor name, risk tolerance) by clicking the column settings icon and saving your layout.

4. Engaging Leads from the Pipeline

Once leads are visible, engage them quickly without leaving LeadCenter:

• Call leads using the built-in click-to-call with Branded Calling (your company name displays on their phone)
• Send emails or SMS using pre-built templates filtered by team category (e.g., Sales, Advisors)
• Book appointments directly from the pipeline once a lead agrees
• Add notes after every interaction so your full team stays informed

Using stage-specific templates for Attempting, Discovery Call, or First Appointment significantly improves response rates.

5. Automating Engagement with Workflows

Workflows let you automate repetitive tasks so your team focuses on conversations. To create one:

1. Go to Workflows and click Create New Workflow.
2. Set the trigger as manual or automatic (on contact creation or update).
3. Add steps: send email, delay, send SMS, update tags, move stage.
4. Publish to activate, or run it manually from any lead card using Run Workflow.

6. Summary

By using LeadCenter's pipeline tools effectively, your team can engage more leads in less time and drive consistent revenue growth.