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Appointment Performance Reports - 1st Appointments with New Prospects

LeadCenter offers dynamic dashboards with metrics that drive value for your financial advisory firm. One of these dashboards is 1st Appointments with New Prospects. This report presents metrics related to your first meeting with a new prospect. Many financial advisors see this first meeting as a make-or-break point which is why dissecting the elements of this meeting and obtaining real-time numbers is what this report will enable you to do.

Access Appointment Performance Reports - 1st Appointments with New Prospects

To access this report, follow these steps:

  1. Sign in to your LeadCenter.AI account.
  2. Click on Reports in the left navigation panel.
  3. In the Appointment Performance Reports section, click on First Appointments with New Prospects.
  4. You’ll see the dashboard:


This report consists of different components such as filters, KPIs, charts, and graphs. Each of these components helps you gain a unique insight into the first meeting with a new prospect. Let’s see what these components are:


You’ll see different filters on top with drop-down menus to choose from. You can select as many filters as required. Let's take a look at these filters:

Lead Source

This filter shows where the leads are coming from. For example, YouTube, Facebook, Email marketing, etc.

Lead Stage

Click on the drop-down menu to see all the stages of a lead’s journey. For example, Won, Lost, Qualified, Disengaged, etc. You’ll also see the number of leads in each stage.

Lead State

Use this filter to select the state your lead is in. Selecting Open will show leads that are currently processing while selecting Closed will reveal leads that have been converted or lost.

Lead Owner

Click on the drop-down menu to select and see the lead’s owner. For example, if you select your name, you’ll see the leads that you brought.


Use this filter to search by financial advisors in your firm.

Meeting Status

This filter enables you to see the meeting status. For example, you can select the confirmed meetings, the no-shows, cancelled, and completed.

Meeting Category

Click on the drop-down menu to see the category of the meeting. For example, the first meeting.


After filters, you’ll see the metrics in the middle of the screen. Each metric is represented with a dedicated tile.

Here’s a brief description of each of these metrics:

  • 1st Appointments: The first meeting with the prospect.
  • 1st Kept: The first appointment for which the prospect shows up.
  • Cancelled: The scheduled appointments which were cancelled.
  • No Show: The scheduled meeting for which the client didn’t show up.

Bar graphs

There are different bar graphs to visualize the elements of this report.


This graph displays the number of appointments based on the day, month, year, and quarter. For instance, you made a total of 50 appointments in the month of June, out of which 42 were kept, 6 were cancelled, and 2 were no-shows.

Meeting Status

This graph breaks down the number of appointments based on the meeting status. For example, 100 are kept, 20 are cancelled, and 1 is a no-show.

Leads by Stage

Here you can see the number of leads in various stages of the buyer’s journey. For example, 10 are qualified, 5 are disengaged, 7 are in the first appointment stage, etc.

Leads by Source

This graph represents the number of leads generated from different sources. This enables you to view sources such as Google Ads, organic searches, referrals, etc.

Tabular representation of 1st appointments

In addition to bar graphs, you’ll see tables displaying the percentage of first appointments based on advisor and source.

1st Appointment by Advisor

This table displays the percentage of kept appointments based on advisor. This enables you to seek a glance into the efficiency of your advisors. The columns here show the percentage of prospects that kept appointments with a specific advisor and how many of them converted or are in pending status.

1st Appointment by Source

This table shows the percentage of appointments based on the source. The columns here display the number of prospects coming from various sources.

List of Appointments

By the end of this report, you’ll see the tabular representation of the list of appointments. This table consolidates all the appointment-related information and provides a holistic view.

Let’s see the columns in this table:

  • Client Name: The name of the client.
  • Advisor: The name of the advisor taking point on the account.
  • Lead Stage: The stage of your lead’s journey.
  • Meeting Date: The date when the meeting was scheduled for. 
  • Meeting Status: The status of the meeting. For example, confirmed, completed, or cancelled.
  • Cancelled Date: The date when the meeting was cancelled.
  • Cancellation Reason: The reason for cancelling the meeting.
  • Lead State: The open state means that the lead is still in the processing stage while the closed state means that the lead is coveted or lost.
  • Meeting Category: The category of the meeting. For example, first meeting, first appointment kept, etc.
  • Lead Source: The channels where your leads are originating from.

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