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This guide explains how to create, edit, and manage email and text message templates in LeadCenter.ai using shortcodes. Templates help automate communication, personalize messages, and save time when sending appointment reminders, event notifications, SMS messages, and workflow alerts.


1. Accessing the Templates Page

To begin:

  • Log in to LeadCenter.ai.
  • Navigate to the Marketing Dashboard.
  • Click Templates.

From here, you can access:

  • Email Templates
  • Text (SMS) Templates
  • Draft Templates

You can also search, edit, and organize templates from this section.


2. Searching and Organizing Templates

LeadCenter allows templates to be organized for easier management.

Search by Name

Use the search bar to locate templates using keywords.

Example:
Search “Cash” to find templates containing that keyword.

Filter by Category

Templates can be grouped into categories such as:

  • Marketing
  • Sales
  • Operations
  • Appointments
  • Events

You can also filter templates to show only appointment or event-related templates.

Tip:
If a template does not appear, check the second or third page, especially if you have many templates.


3. Creating a New Template

To create a template:

  1. Click New Template.
  2. Choose either:
    • Rich Text Editor (Recommended)
    • Visual Builder

Rich Text Editor

Best for transactional and simple emails. It allows users to:

  • Add text formatting
  • Insert images
  • Add tables
  • Use shortcodes

LeadCenter recommends keeping emails simple with fewer images and minimal HTML to improve email deliverability and reduce spam filtering.

Visual Builder

The Visual Builder provides drag-and-drop components such as:

  • Images
  • Buttons
  • Text sections
  • Columns

This option is useful for more visually designed emails.


4. Using Shortcodes

Shortcodes automatically insert personalized client information into emails and text messages.

Examples include:

  • Client first name
  • Contact ID
  • Appointment details
  • Event registration information
  • Secure document portal links

Important:
Appointment shortcodes only work inside appointment reminders and calendar settings. Event shortcodes only work within event-related communications..


5. Managing Drafts and Secure Document Links

Templates automatically save as Drafts within 10–15 seconds.

To access drafts:

Templates → Drafts

Keep in mind that draft templates cannot be used until published.

LeadCenter also supports secure document sharing. By using the Document Storage shortcode, clients can receive a personalized secure portal link to upload financial documents using two-factor authentication.


6. Using Templates in Workflows

Templates can be automated using the Workflow Management System.

Common uses include:

  • Appointment reminders
  • Event confirmations
  • Follow-up emails
  • Scheduled email marketing
  • SMS notifications

This helps automate repetitive communication and reduces manual effort.


7. SMS Templates and Compliance

Text templates work similarly to email templates and support shortcodes.

However:

  • SMS messages display full URLs instead of hyperlinks.
  • Attachments convert SMS into MMS messages.

For email compliance, marketing emails should include:

  • Unsubscribe Link
  • Business Postal Address

If a client unsubscribes from emails or replies STOP to a text message, LeadCenter automatically updates their communication preferences.

Summary


Step
Action
Description

1

Access Templates

Open Templates from Marketing Dashboard

2

Create Template

Use Rich Text Editor or Visual Builder

3

Add Shortcodes

Personalize messages automatically

4

Manage Drafts

Review and publish saved templates

5

Secure Portal

Share secure upload links

6

Workflow Automation

Send emails and texts automatically



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