People can search for different things. They may not know what they want, but they know they want it to be less expensive or closer to their home. That is how businesses are sometimes found online.
This is why SEO is so important for lawyers who want to rank higher in search results. However, that is not always as easy as it seems. There are many things that come into play when it comes to law firms and SEO ranking, which makes this a difficult topic to cover in just 4 tips.
The following are just some of the many tips and tricks that law firms can do in order to rank higher on Google’s first page:
1. Research the competition and analyze their SEO strategy
Competition is a huge factor in any industry, and SEO is no exception. We’re going to take a look at the competition in this case and break down their strategy.
So what do we know about the competition? They are currently ranked on page 1 for their target keyword, so they are doing something right. The top 3 pages all have less than 10 backlinks pointing to their site. So do they use guest blogging to generate more links? And do they content to syndicate to drive traffic?
2. Target long-tail keywords with high search volume
Some firms have to have a very specific niche or area of expertise in order to succeed. For example, a law firm specializing in maritime law or a personal injury lawyer. One way to stand out from the competition is by adding long-tail keywords with high search volume into your website content.
Long-tail keywords have higher search volume and lower competition. In light of this, it’s important to know what long-tail keywords to target.
Keeping in mind the long-tail keyword strategy is a good way to start driving traffic to your site, but it can be difficult figuring out what those words are.
3. Use social media to create a buzz around your law firm
The more potential clients you have, the more revenue you will generate. With social media platforms like Facebook, Linked In, and Twitter it is now easier to reach a wide audience that could potentially become your customers.
To make sure that your social media campaign is successful, it is important to have a well-thought-out plan in place. Your strategy should include who you are targeting and what type of content these people would be interested in.
For law firms, one of the best ways to generate buzz on social media sites is by posting updates that show them in a positive light. For example, if they recently helped someone with their immigration case then they should share this news on their social media pages so other people can see what a great job they did.
4. Improve your website’s usability for better conversions
Website usability is an important aspect that needs to be taken into consideration when developing a website for a business. It is an indication of how easy it will be for your visitor to navigate through your site and convert.
There are a few strategies you can implement in order to improve the usability of your website. You should optimize the page load time by using different web optimization techniques, such as reducing the number of scripts and images on the page, decreasing server response time, or even reducing the number of HTTP requests. Another strategy may involve making your site easy to scan by breaking up content into clear sections with headings and short paragraphs, using white space effectively, and creating clear navigation options on each page.
Website usability has been proven to increase conversion rates because it removes the confusion from browsing a site and helps people find what they are looking for.
In today’s time, exposure is the key to success. With the SEO tips outlined above, you might have more exposure than your competitors!
The four SEO tips we’ve described—Competitive Analysis, Long-Tail Keyword Research, Social Media Buzz, and Website Usability—will create a strong foundation for your law firm’s online visibility. It’s important to measure your success and learn from your mistakes. By doing so, you can tweak what needs to be changed to continue expanding your reach. Don’t tweak too quickly, because some strategies need a little time before they take effect. When needed, reach out for professional SEO help. A trusted agency will be able to map out the best solution based on your needs and goals.