How many people are searching for legal services online on search engines like Google every month? What are the strategies that you can apply to rank higher when people are searching for legal services like corporate law, intellectual property, family law, immigration, or personal injury? This information is crucial for law firms to determine the potential of online channels in driving brand awareness and generating leads.
In this article, we will show you how to find the answers to these questions and how to use this knowledge to build a marketing strategy that can increase your law firm’s visibility in search engines and attract more clients to your practice.
Before starting with keyword research, the first step is to identify your ideal customer profile (ICP). This will help you understand the basic characteristics of the potential customers you want to target with your services. For instance, if you are a law firm specializing in business law, your ICP may include small to medium-sized businesses in a certain industry, located in a particular region or city, and seeking legal advice on specific topics like intellectual property, contracts, or employment law.
If you are a small or medium-sized law firm, focusing on a specific geography can increase the chances of success in any online channel, including search engines. By identifying the geographic location of your target audience, you can tailor your marketing strategy to better fit their needs and preferences. For example, if your ICP includes businesses located in San Francisco, California, you can use location-based keywords like “business lawyer San Francisco” to improve your chances of appearing in local search results.
When it comes to keyword research for SEO purposes, it’s crucial to identify the specific legal services that you want to promote through search engines. This will help you determine the most relevant keywords that potential clients might use to find the services you offer. Whether you specialize in business law, family law, estate planning, or any other legal field, you should create a list of the most important keywords related to your services.
Keyword research is the process of analyzing search engine data to identify the most relevant and valuable keywords for your business. There are many tools available for doing keyword research, but some of the most popular ones include Ahrefs, Google Keyword Planner, SEMrush, and Moz. By using these tools, you can discover how many people are searching for legal services online, which keywords they are using, and how difficult it is to rank for those keywords.
A direct ranking strategy means that you are trying to rank directly for the specific legal services that you offer. This involves optimizing your website and content for keywords that are directly related to your legal services and building high-quality backlinks to increase your website’s authority and trustworthiness in the eyes of search engines.
To conduct keyword research using Ahrefs, you can start by searching for the most important keywords related to your legal services, such as “business lawyer” or “divorce attorney”.
Ahrefs will provide you with data on the search volume, keyword difficulty, and other metrics for each keyword, allowing you to determine which ones are most valuable and relevant to your business. You can also use Ahrefs to find related keywords, as well as analyze the top-ranking pages for your target keywords to identify the most effective SEO strategies.
When doing keyword research, the two most important factors to consider are search volume and keyword difficulty. While high-volume keywords may seem appealing, they are often the most competitive and difficult to rank for. As a result, it’s often more effective to focus on long-tail keywords that have lower search volume but are more specific and relevant to your target audience. By doing so, you can improve your chances of ranking higher in search results and generating more qualified leads.
Let’s say you run a law firm specializing in personal injury cases. Through your keyword research, you’ve identified that the keyword “personal injury lawyer” is highly competitive, with many other law firms vying for that top spot on search engine results pages.
However, as you dive deeper into your research, you discover that the keyword “car accident lawyer” has a relatively high search volume and moderate competition. This presents a great opportunity for your law firm to create content around this keyword and potentially rank higher in search engine results.
To take advantage of this opportunity, you could create a blog post or webpage that focuses specifically on the services your law firm offers related to car accidents. You could also use variations of the keyword, such as “auto accident lawyer” or “car crash attorney,” in your content to help boost your ranking for related search queries.
By focusing on these “best keyword opportunities” instead of trying to compete for the most popular keywords, you can improve your chances of ranking higher in search results and attracting more potential clients to your law firm.
As a law firm, it’s important to understand how many people are searching for legal services online. We conducted keyword research using ahrefs and focused on keywords relevant to legal services such as “personal injury lawyer”, “divorce attorney”, “real estate lawyer”, “estate planning attorney” and “criminal defense attorney”. Our research revealed that there are approximately 450,000 monthly searches for these keywords alone. However, it’s important to note that people often use variations of these keywords or similar phrases to search for legal services. Therefore, we apply a 5x multiplier to account for these variations, bringing the total monthly search volume for legal services to around 2.25 million searches per month.
To develop a successful marketing strategy based on keyword research, it is crucial to focus on targeting keywords that are relevant to your law firm’s legal services and align with your ideal client persona. You can achieve this by identifying long-tail keywords that are specific to your law firm’s practice areas, have low keyword difficulty, and a high search volume.
By targeting keywords that are specific to your law firm’s practice areas, you can attract potential clients who are actively searching for the services that your law firm provides. This may involve creating dedicated landing pages for each target keyword that are optimized for user experience and conversion, providing relevant and informative content, and optimizing your website’s metadata, including title tags, meta descriptions, and header tags.
Furthermore, you can increase the visibility of your law firm’s website on search engines by building high-quality backlinks from relevant and authoritative websites. This helps establish your law firm as a trusted source of information and improves your website’s search engine rankings.
Overall, an effective keyword targeting strategy for law firms involves identifying keywords that are specific to your practice areas, have low keyword difficulty, and high search volume, and then optimizing your website’s content and metadata, and building high-quality backlinks to improve your website’s search engine rankings and attract potential clients.
Also, We prepared an excel sheet that contains the most popular 1000 keywords for lawyers that includes the keywords, the search volume, and the competition which you can download from here.
If you need help with a digital marketing strategy for your law firm or building a digital marketing execution plan please feel free to fill up the form at our website and one of our representatives will contact you.
Please feel free to contact us at firstname.lastname@example.org or call us at our toll-free number 888-291-7116
How many people are searching for financial advisors online on Google every month? What are the strategies that you can apply to rank higher when people are searching for services like investment management, retirement planning, annuities, or insurance? We will show you how to find the answers to those questions and how to use that knowledge to build a marketing strategy to rank your business higher in search engines to generate more leads.
This question is important to answer not only for financial advisors but any business to be able to figure out the viability of online channels like search engines in terms of driving brand awareness as well as driving leads online to their business.
The first step in the process is to identify Your ideal customer profile (ICP). The ICP should tell you the basics of the ideal potential customers for your services. This can be like high net worth individuals with more than ten million dollars of assets that live in certain geography or people above the age of 55 that are looking for help with retirement planning.
This is important if you are a small and medium financial advisor or any business because the success in any channel can be higher if you are able to focus not only on an ideal customer profile but also in geography. For example, focusing on retiree that live in Miami, Florida or high net worth individuals that live in Los Angeles or any other place across the US.
Whether you are offering financial advice, investment management with AUM, retirement plans, tax plans, annuities, insurance, or any other services that financial advisors offer but when it comes to keyword research for SEO purposes it’s very important to list the services that you are going to promote into those channels. Those three elements: the ideal customer profile, the geography, and the services you offer are important input into the next step which is we call a keyword research that simply means how many people are using search engines like google to search for those services on those geographies.
Keyword research is the way that we know how many people are searching for financial advisors online or financial advisor services? there are a lot of tools available that you can use for doing the keyword research, but personally we recommend using ahrefs and google search console.
Direct ranking strategy means that you are trying to rank directly for the services that you offer as financial advisors.
Let’s search for “financial advisors” in ahrefs and see how many people are searching for this keyword. You will see that one of the highest search keywords is “financial advisors near me” with 12000 searches per month and 18000 searches globally while for the keyword “Financial Advisors” It’s around 6500. So one of the most important factors here is keyword difficulty, financial advisors near me is one of the difficult keywords to rank for, on a scale from zero to 100 it’s 79% difficulty in terms of ranking for.
One of the great things that we advise our customers to do or what we do for them as part of our services is to do that extensive keyword research.
The two most important components for keyword research are volume and keyword difficulty. For example, although the word financial advisor has high volume search it may be very hard to rank for. There are workarounds and different tactics that you can apply to find other keywords that are easier to rank for and drive qualified leads.
Here are examples for keyword research: financial consultant has extremely high volume of search like 11000 per month in the united states alone, 27000 per month globally and the keyword difficulty is 36. Much less than financial advisor so as part of your strategy you pick up this keyword and start using it to build the landing page with the url financial-consultant and then you start trying to rank for this keyword and drive business.
Let’s look at another keyword for example “retirement planning” has a high volume of search. Around 15000 people searched for this keyword online, however it’s still a difficult keyword.
Another tactic we advise our customers to follow is to add the geography to the keyword. For example the keyword”Financial Advisor Houston” with around 1000 people searches which is around 12-14 thousand searches per year. While the volume of search is not that huge you still can drive qualified leads. This means it shouldn’t be hard to rank for those keywords.
So, one of the tactics that you that you can use is to make sure that you have proper landing pages that contain the name of the city and the state that you are serving.
The answer the question of how many people are searching for financial advisors online which we were able to get from ahrefs with the focus only to those keywords: financial advisor investment management, retirement planning, tax planning, annuities and life insurance. The total number of searches is almost 350000 searches per month however we apply a 5x multiplier for people searching for matching and related keywords for example someone searching for financial consultant or a variation of investment management and that brings you to around 1.7 million searches per month.
The recommendation is to be able to find keywords that focus on your ideal customer profiles with low keyword difficulty that you can rank for quickly and most of the time those are long tail keywords.
Being able to do proper keyword research will have a major impact on your SEO marketing strategy as well as the SEO execution plan whether how you build your website, the content, the landing pages, the url for those landing pages and actually doing proper research at the beginning can help you save time and money and rank faster to be able to generate leads from online search engines.
We also prepared an excel sheet that contains the most popular 1000 keywords for financial advisors that includes the keywords, the search volume, the difficulties which you can download from the link in the youtube channel.
If you need help with a digital marketing strategy for your financial practice or building a digital marketing execution plan please feel free to fill up the form at our website and one of our representatives will contact you.
Please feel free to contact us at email@example.com or call us at our toll-free number 888-291-7116
People can search for different things. They may not know what they want, but they know they want it to be less expensive or closer to their home. That is how businesses are sometimes found online.
This is why SEO is so important for lawyers who want to rank higher in search results. However, that is not always as easy as it seems. There are many things that come into play when it comes to law firms and SEO ranking, which makes this a difficult topic to cover in just 4 tips.
The following are just some of the many tips and tricks that law firms can do in order to rank higher on Google’s first page:
Competition is a huge factor in any industry, and SEO is no exception. We’re going to take a look at the competition in this case and break down their strategy.
So what do we know about the competition? They are currently ranked on page 1 for their target keyword, so they are doing something right. The top 3 pages all have less than 10 backlinks pointing to their site. So do they use guest blogging to generate more links? And do they content to syndicate to drive traffic?
Some firms have to have a very specific niche or area of expertise in order to succeed. For example, a law firm specializing in maritime law or a personal injury lawyer. One way to stand out from the competition is by adding long-tail keywords with high search volume into your website content.
Long-tail keywords have higher search volume and lower competition. In light of this, it’s important to know what long-tail keywords to target.
Keeping in mind the long-tail keyword strategy is a good way to start driving traffic to your site, but it can be difficult figuring out what those words are.
The more potential clients you have, the more revenue you will generate. With social media platforms like Facebook, Linked In, and Twitter it is now easier to reach a wide audience that could potentially become your customers.
To make sure that your social media campaign is successful, it is important to have a well-thought-out plan in place. Your strategy should include who you are targeting and what type of content these people would be interested in.
For law firms, one of the best ways to generate buzz on social media sites is by posting updates that show them in a positive light. For example, if they recently helped someone with their immigration case then they should share this news on their social media pages so other people can see what a great job they did.
Website usability is an important aspect that needs to be taken into consideration when developing a website for a business. It is an indication of how easy it will be for your visitor to navigate through your site and convert.
There are a few strategies you can implement in order to improve the usability of your website. You should optimize the page load time by using different web optimization techniques, such as reducing the number of scripts and images on the page, decreasing server response time, or even reducing the number of HTTP requests. Another strategy may involve making your site easy to scan by breaking up content into clear sections with headings and short paragraphs, using white space effectively, and creating clear navigation options on each page.
Website usability has been proven to increase conversion rates because it removes the confusion from browsing a site and helps people find what they are looking for.
In today’s time, exposure is the key to success. With the SEO tips outlined above, you might have more exposure than your competitors!
The four SEO tips we’ve described—Competitive Analysis, Long-Tail Keyword Research, Social Media Buzz, and Website Usability—will create a strong foundation for your law firm’s online visibility. It’s important to measure your success and learn from your mistakes. By doing so, you can tweak what needs to be changed to continue expanding your reach. Don’t tweak too quickly, because some strategies need a little time before they take effect. When needed, reach out for professional SEO help. A trusted agency will be able to map out the best solution based on your needs and goals.