We did a review for a customer recently. His website was not driving leads at all for his business. He consulted with us on building a new website integrated with a lead management system. But first, we had to analyze what was wrong with his existing website.
If you are promoting a local service business, when a new customer land on your website, you should deliver to her\him the following 5 critical messages in under 10 seconds.
- THE VALUE
- THE PRICE
- THE CREDIBILITY
- THE URGENCY
- THE ACTION
Assume a customer called Mike. Mike just had major water damage at his house at 6:00 AM. He uses Google to search for a company to help him fix the issue. He visits the first three websites links that show in Google or Google Map.
You can literally reduce your website to 20 words and one image and you will be able to generate more leads than a website having hundreds of pages and thousands of word.
We call this a Landing Page. This is more important if you are running paid ads on Google targeting expensive keywords. Otherwise, you may have wasted another $30 on a Google Click.
The 5 critical messages of the service you offer must be clear at the top of your website. In this example, our customer did water damage restoration in South California.
5 Critical Message
- VALUE: Water damage Repair
- PRICE: Insurance direct billing, Free inspection, Free estimate
- CREDIBILITY: Certified, 5 stars reviews, 500+ homes fixed
- URGENCY: Get Help Now, 24 hr Emergency Service
- ACTION: The phone number to call AND\or appointment or quotation form.
