Over the last several years, we have worked with hundreds of moving companies to increase leads and orders coming from their websites. You may be spending a fortune on Google Adwords and other marketing sources to bring potential customers to your websites. However, if your moving website is not optimized for conversion, fewer users will convert. Here are the 5 most common mistakes moving companies do which result in a lower conversion. Fix those issue and start monitoring the improved conversion rate:
1. Missing Prices
95% of users coming through Google Adwords will look first for prices. 80% will leave without contacting you if they don’t know your price.
Recommendation: make sure to include prices whenever possible to give the customer the comfort to call you or request a quote. Then you can send accurate quotations based on customer requirements.
2. Missing Modern Quotation Forms for each Service
If your Request a Quotefrom the 90’s era with only email, mobile, name, and a text field for a customer to fill, You will have less customer converting to leads. Check Yelp or Angieslist quotation forms; sequential and very little data entry by the users. We have just created a new moving website for one of our customers in Nashville with a modern quotation form request. You can check it here Bargain Moving Company – Nashville – TN .
Recommendation: Create dynamic quotation forms on your website for each service following best practices of Yelp and Angieslist.
3. Missing Phone Number
Some customers still like to call to inquire about your services and prices. Make sure to have your phone number clearly in the header and footer of the website.
4. Running Google Ads on the Home Page instead of Service-Specific Landing Pages
If you will be running Google Adwords, you know how expensive those clicks are. However, most of the moving companies don’t create specific landing pages for each service. Make sure to create a separate landing page for each service like local moving, long-distance moving, packing, and unpacking, assembly & delivery. Then use this page to run your google campaign. (example of a landing page: Local Moving Services in Nashville, TN). Make sure the city you are serving is mentioned in the page url, title, and h1. That will increase your google Adword ranking and reduce cost per click.
5. Missing Reviews and References
80% of website visitors look for references and reviews. If you have served customers and they have great things to say about your service, make sure it is up there on your website. and make sure to add it to the website top menu (example: Reviews for Bargain Moving Company in Nashville, TN).