How many people are searching for legal services online on search engines like Google every month? What are the strategies that you can apply to rank higher when people are searching for legal services like corporate law, intellectual property, family law, immigration, or personal injury? This information is crucial for law firms to determine the potential of online channels in driving brand awareness and generating leads.
In this article, we will show you how to find the answers to these questions and how to use this knowledge to build a marketing strategy that can increase your law firm's visibility in search engines and attract more clients to your practice.
Before starting with keyword research, the first step is to identify your ideal customer profile (ICP). This will help you understand the basic characteristics of the potential customers you want to target with your services. For instance, if you are a law firm specializing in business law, your ICP may include small to medium-sized businesses in a certain industry, located in a particular region or city, and seeking legal advice on specific topics like intellectual property, contracts, or employment law.
If you are a small or medium-sized law firm, focusing on a specific geography can increase the chances of success in any online channel, including search engines. By identifying the geographic location of your target audience, you can tailor your marketing strategy to better fit their needs and preferences. For example, if your ICP includes businesses located in San Francisco, California, you can use location-based keywords like "business lawyer San Francisco" to improve your chances of appearing in local search results.
When it comes to keyword research for SEO purposes, it's crucial to identify the specific legal services that you want to promote through search engines. This will help you determine the most relevant keywords that potential clients might use to find the services you offer. Whether you specialize in business law, family law, estate planning, or any other legal field, you should create a list of the most important keywords related to your services.
Keyword research is the process of analyzing search engine data to identify the most relevant and valuable keywords for your business. There are many tools available for doing keyword research, but some of the most popular ones include Ahrefs, Google Keyword Planner, SEMrush, and Moz. By using these tools, you can discover how many people are searching for legal services online, which keywords they are using, and how difficult it is to rank for those keywords.
A direct ranking strategy means that you are trying to rank directly for the specific legal services that you offer. This involves optimizing your website and content for keywords that are directly related to your legal services and building high-quality backlinks to increase your website's authority and trustworthiness in the eyes of search engines.
To conduct keyword research using Ahrefs, you can start by searching for the most important keywords related to your legal services, such as "business lawyer" or "divorce attorney".
Ahrefs will provide you with data on the search volume, keyword difficulty, and other metrics for each keyword, allowing you to determine which ones are most valuable and relevant to your business. You can also use Ahrefs to find related keywords, as well as analyze the top-ranking pages for your target keywords to identify the most effective SEO strategies.
When doing keyword research, the two most important factors to consider are search volume and keyword difficulty. While high-volume keywords may seem appealing, they are often the most competitive and difficult to rank for. As a result, it's often more effective to focus on long-tail keywords that have lower search volume but are more specific and relevant to your target audience. By doing so, you can improve your chances of ranking higher in search results and generating more qualified leads.
Let's say you run a law firm specializing in personal injury cases. Through your keyword research, you've identified that the keyword "personal injury lawyer" is highly competitive, with many other law firms vying for that top spot on search engine results pages.
However, as you dive deeper into your research, you discover that the keyword "car accident lawyer" has a relatively high search volume and moderate competition. This presents a great opportunity for your law firm to create content around this keyword and potentially rank higher in search engine results.
To take advantage of this opportunity, you could create a blog post or webpage that focuses specifically on the services your law firm offers related to car accidents. You could also use variations of the keyword, such as "auto accident lawyer" or "car crash attorney," in your content to help boost your ranking for related search queries.
By focusing on these "best keyword opportunities" instead of trying to compete for the most popular keywords, you can improve your chances of ranking higher in search results and attracting more potential clients to your law firm.
As a law firm, it's important to understand how many people are searching for legal services online. We conducted keyword research using ahrefs and focused on keywords relevant to legal services such as "personal injury lawyer", "divorce attorney", "real estate lawyer", "estate planning attorney" and "criminal defense attorney". Our research revealed that there are approximately 450,000 monthly searches for these keywords alone. However, it's important to note that people often use variations of these keywords or similar phrases to search for legal services. Therefore, we apply a 5x multiplier to account for these variations, bringing the total monthly search volume for legal services to around 2.25 million searches per month.
To develop a successful marketing strategy based on keyword research, it is crucial to focus on targeting keywords that are relevant to your law firm's legal services and align with your ideal client persona. You can achieve this by identifying long-tail keywords that are specific to your law firm's practice areas, have low keyword difficulty, and a high search volume.
By targeting keywords that are specific to your law firm's practice areas, you can attract potential clients who are actively searching for the services that your law firm provides. This may involve creating dedicated landing pages for each target keyword that are optimized for user experience and conversion, providing relevant and informative content, and optimizing your website's metadata, including title tags, meta descriptions, and header tags.
Furthermore, you can increase the visibility of your law firm's website on search engines by building high-quality backlinks from relevant and authoritative websites. This helps establish your law firm as a trusted source of information and improves your website's search engine rankings.
Overall, an effective keyword targeting strategy for law firms involves identifying keywords that are specific to your practice areas, have low keyword difficulty, and high search volume, and then optimizing your website's content and metadata, and building high-quality backlinks to improve your website's search engine rankings and attract potential clients.
Also, We prepared an excel sheet that contains the most popular 1000 keywords for lawyers that includes the keywords, the search volume, and the competition which you can download from here.
If you need help with a digital marketing strategy for your law firm or building a digital marketing execution plan please feel free to fill up the form at our website and one of our representatives will contact you.
Please feel free to contact us at support@leadcenter.ai or call us at our toll-free number 888-291-7116
Thank you
Welcome to our law firm digital marketing series. In this article, we will discuss seven steps that can help your law firm rank higher on Google Maps. As the world has gone digital, it has become crucial for law firms to implement effective digital marketing strategies to remain competitive. Our goal is to help law firms like yours generate more leads and revenue through these strategies.
Google Maps and local search offer two significant advantages for small and medium-sized law firms:
Three factors impact your Google Business Profile ranking on Google Maps or Google Local Search:
If you're a law firm looking to attract more clients, ranking your Google Business profile is a crucial step in your digital marketing strategy. Google Business profiles appear in Google Maps and local search results, making them highly visible to potential clients in your area. Here's a step-by-step guide on how to optimize your law firm's Google Business profile and rank higher in search results.
The first step is to claim and verify your business on Google. Claiming and verifying your business on Google is an essential step in optimizing your law firm's digital marketing strategy. By claiming your business, you can manage your law firm's online presence and ensure that potential clients can find accurate information about your services.
To claim and verify your business on Google, you need to create a Google My Business account and enter your law firm's information, including its name, address, phone number, and website. Once you have entered this information, Google will send you a verification code to your business address or phone number.
You need to enter this verification code into your Google My Business account to confirm that you are the owner of the business. This process ensures that only the rightful owner of a business can manage its online presence on Google. Once you have verified your business, you can start optimizing your Google Business profile by adding more information, encouraging reviews, and building local citations to improve your law firm's visibility in search results.
Completing your business information involves ensuring that your Google Business profile is up-to-date and includes all the necessary details. This includes adding a description of your law firm's services, office hours, photos of your office and staff, and any other relevant information that potential clients may find helpful. It's essential to use keywords that describe your services and location to help improve your profile's visibility in search results. The more detailed and accurate your business information, the more likely it is to appear in relevant searches and attract potential clients. Additionally, providing photos and descriptions of your law firm can help build trust with potential clients and make your law firm more approachable.
Encouraging reviews and responding to them can be an important part of optimizing your law firm's Google Business profile. Reviews are one of the top-ranking factors for local search, so the more positive reviews your law firm receives, the higher it will rank in local search results. Additionally, positive reviews can help build trust and credibility with potential clients.
To encourage clients to leave reviews, you can send follow-up emails after working with them or include a link to your Google Business profile in your email signature or on your website. It's important to respond to all reviews, whether they are positive or negative, as this shows that you value feedback and are committed to providing excellent service.
When responding to reviews, make sure to thank clients for their feedback, address any concerns or issues they may have raised, and provide a positive and professional tone. This will help show potential clients that you are a responsive and customer-focused law firm.
In order to optimize your website for ranking your Google Business profile, there are several things you can do. Here are some details on each step:
By optimizing your website, you can increase your chances of ranking higher in Google search results, which in turn can drive more traffic to your website and Google Business profile.
Creating local content can be a valuable way to optimize your law firm's Google Business profile. By creating content that is specific to your local community, you can improve your visibility in search results and establish your law firm as an authority in your area. Here are some tips for creating effective local content:
Overall, creating local content can help improve your law firm's online presence and visibility in search results. By providing valuable information to your community, you can establish yourself as a trusted authority in your field and attract new clients to your practice.
Local citations are online mentions of your business name, address, and phone number (NAP) on other websites. These citations help Google and other search engines understand the legitimacy and credibility of your business. Building local citations is an important factor in optimizing your Google Business profile and improving your overall online presence.
To build local citations, start by listing your law firm on popular online directories, such as Yelp, Avvo, and Yellow Pages. These directories have high domain authority and are trusted by search engines, which can boost your law firm's visibility in search results.
You can also reach out to local organizations, such as your local chamber of commerce, to see if they can mention your law firm on their website. This can help improve your local presence and establish your law firm as a trusted and respected member of the community.
Make sure your NAP information is consistent across all citations, as inconsistencies can harm your online visibility. Check that your business name, address, and phone number are correct and consistent on all listings, and ensure that any variations (such as "St." or "Street") are standardized.
Overall, building local citations is an effective way to improve your law firm's visibility in search results and establish your business as a credible and authoritative source in your community.
Finally, monitoring your law firm's performance on Google is crucial to understanding the effectiveness of your digital marketing efforts. You can use tools like Google Analytics and Google Search Console to track your website's traffic and search performance.
In terms of your Google Business profile, you can monitor your ranking by checking where your profile appears in search results for relevant keywords. You can also keep track of the number of clicks, calls, and directions requests that your profile receives, as well as the number of reviews and their ratings. This data can help you identify which strategies are working and which need improvement.
Regularly monitoring your performance can help you make data-driven decisions about your digital marketing strategy, allowing you to optimize your efforts and improve your law firm's online visibility and reputation.
By following these seven steps, your law firm can rank higher on Google Maps and Google Local Search, leading to more leads and revenue for your firm. It is crucial to implement these strategies continuously and stay up-to-date on the latest digital marketing trends to remain competitive in today's digital world.
There are more than three million searches every year on Google search for financial advisors and their services. In this episode I will show you how to rank your practice google business profile higher on google map and local search results using a seven steps process.
Hello everyone and welcome to LeadCenter.AI. My name is Mustapha and, on this channel, I help financial advisors like you grow their revenue faster with digital lead generation strategies. if you are new to this channel, welcome. I drop an episode every week with actionable strategies on how to grow your practice from online channels so be sure to hit the subscribe button and that bell icon that way you will get notified every single time I drop an episode. Over the last 26 years I worked in the enterprise and startup space. After spending more than 19 years with Microsoft and sales and marketing in the US and overseas, I launched my first startup, and I successfully grew it to a multi-million dollars business. After COVID-19, I moved back to Houston Texas to launch LeadCenter.AI. I worked with hundreds of small and medium businesses in the US and overseas to build and execute effective digital marketing strategies. At the time of recording this episode, LeadCenter.AI helped more than 500 businesses that used our digital services and or platform to generate more than 45 000 leads and more than 33 million dollars in revenue.
So, there are two major advantages for Google local search or Google maps versus normal organic search especially for small and medium business:
1. It gives a fighting chance for local businesses against larger companies and experienced marketplaces. To demonstrate that let me here switch to Google search and type financial advisor Houston. So, what happens is that when you type a local commercial keyword like this, what will show first is Google Ads, then Google map and local search, and then the normal organic search. The problem with normal organic search historically especially for keywords with high difficulty is that only experienced marketplaces or very large organizations can rank in page one or at least in the first five or six links in page one which makes it hard for small and medium businesses to be able to drive traffic or leads from organic search. Now, what Google is doing is that they are putting Google business map as well as local search on top of those organic search results and usually the first two or three links they will get more than 90% of the traffic that happens in google. When I click on more business, we can see it's all local businesses. No marketplaces no large news outlets or large organization except if they have offices inside this area. So that means a local business with less marketing budget and less spend on SEO will be able to rank higher.
2. Search in general is more important than other channels because of the high purchase. To understand that term we need to look at something called the buyer decision journey or the consumer decision journey. So, the consumer goes through a funnel before they decide to buy. In that funnel, they first go into an awareness stage where buyers are aware of the problem or need. Then they go into a consideration stage where buyer begins to research options available to solve their problem. Then they go into evaluation down the funnel where buyers narrow down the options and conduct final research. Then the buyer will decide to buy. One of the great things about search engines is that the buyer enters immediately the evaluation stage. If you are trying a direct ranking strategy for high intent keywords like financial advisor near me retirement planning or the services that your practice offer directly, this is where google search fits. So, it starts here, and it makes it faster for you to convert that lead to an actual business.
There are three factors that impact your google business profile ranking in google maps or google local search:
1. first is keywords research. You need to do proper keywords research to figure out what are the keywords that people are searching for, what is the volume of search on them, and how difficult they are to rank for. This will provide input into the second step in the process which is content development
2. Content development. For Google business profile there is a lot of content that needs to be added there in various areas. Make sure that you have proper keywords inserted in the description and the title of each profile section.
3. The third step of the process is to fill up your Google business profile. that's the physical address, phone numbers, categories, attributes, and service listings. You need to make sure that you have unique content. Also make sure that the keywords are inserted in proper places in services. Categories are very important area for ranking as well as service listings. You need the right amount of content with at least 500 words for each service.
4. The fourth factor that will impact the ranking, and this is a continuous process is reviews. Under reviews, there are three sub factors:
The count is how many reviews you have versus your competitor. so if you have a 100 reviews and your competitor has 50 most probably you'll rank higher. However the score of the reviews will have a major impact. Even if you have 100 reviews with an average score of 3 while your competitor has only 50 reviews with an average score of 4.9. Most probably your competitor will rank higher. One area that I see a lot of small and medium businesses ignore doing is responding to reviews. So you need to respond to every review whether it's bad or good. There are etiquettes for responding to bad reviews. But this gives a strong signal to Google that you are responding fast enough to customer service issues. That will give you a higher ranking.
5. the fifth step in the process is what we call website on-page search engine optimization. That's the website that you link to your business profile.
6. The sixth factor is the off-page SEO. Which are backlinks to your website. A backlink is a third-party website linking to your website. There are also four sub-factors for back-linking:
7. the seventh factor is continuous update. After you optimize your Google business profile and your website on-page and off-page SEO, you need to continue doing updates to the Google business profile by posting in the update section, adding events if you do events, and continue building backlinks to your websites as well as make sure that your website has continuous fresh content with the relevant keywords and interesting content for your target audience.
Thank you for watching this please feel free to visit our website at LeadCenter.AI. We help financial advisors by analyzing their business and provide them with a free marketing plan and how to optimize to generate more leads from online channels. You can contact us also at support@leadcenter.ai or you can call us toll free at 888-291-7116
How many people are searching for financial advisors online on Google every month? What are the strategies that you can apply to rank higher when people are searching for services like investment management, retirement planning, annuities, or insurance? We will show you how to find the answers to those questions and how to use that knowledge to build a marketing strategy to rank your business higher in search engines to generate more leads.
This question is important to answer not only for financial advisors but any business to be able to figure out the viability of online channels like search engines in terms of driving brand awareness as well as driving leads online to their business.
The first step in the process is to identify Your ideal customer profile (ICP). The ICP should tell you the basics of the ideal potential customers for your services. This can be like high net worth individuals with more than ten million dollars of assets that live in certain geography or people above the age of 55 that are looking for help with retirement planning.
This is important if you are a small and medium financial advisor or any business because the success in any channel can be higher if you are able to focus not only on an ideal customer profile but also in geography. For example, focusing on retiree that live in Miami, Florida or high net worth individuals that live in Los Angeles or any other place across the US.
Whether you are offering financial advice, investment management with AUM, retirement plans, tax plans, annuities, insurance, or any other services that financial advisors offer but when it comes to keyword research for SEO purposes it's very important to list the services that you are going to promote into those channels. Those three elements: the ideal customer profile, the geography, and the services you offer are important input into the next step which is we call a keyword research that simply means how many people are using search engines like google to search for those services on those geographies.
Keyword research is the way that we know how many people are searching for financial advisors online or financial advisor services? there are a lot of tools available that you can use for doing the keyword research, but personally we recommend using ahrefs and google search console.
Direct ranking strategy means that you are trying to rank directly for the services that you offer as financial advisors.
Let's search for "financial advisors" in ahrefs and see how many people are searching for this keyword. You will see that one of the highest search keywords is "financial advisors near me" with 12000 searches per month and 18000 searches globally while for the keyword "Financial Advisors" It's around 6500. So one of the most important factors here is keyword difficulty, financial advisors near me is one of the difficult keywords to rank for, on a scale from zero to 100 it's 79% difficulty in terms of ranking for.
One of the great things that we advise our customers to do or what we do for them as part of our services is to do that extensive keyword research.
The two most important components for keyword research are volume and keyword difficulty. For example, although the word financial advisor has high volume search it may be very hard to rank for. There are workarounds and different tactics that you can apply to find other keywords that are easier to rank for and drive qualified leads.
Here are examples for keyword research: financial consultant has extremely high volume of search like 11000 per month in the united states alone, 27000 per month globally and the keyword difficulty is 36. Much less than financial advisor so as part of your strategy you pick up this keyword and start using it to build the landing page with the url financial-consultant and then you start trying to rank for this keyword and drive business.
Let's look at another keyword for example "retirement planning" has a high volume of search. Around 15000 people searched for this keyword online, however it's still a difficult keyword.
Another tactic we advise our customers to follow is to add the geography to the keyword. For example the keyword"Financial Advisor Houston" with around 1000 people searches which is around 12-14 thousand searches per year. While the volume of search is not that huge you still can drive qualified leads. This means it shouldn't be hard to rank for those keywords.
So, one of the tactics that you that you can use is to make sure that you have proper landing pages that contain the name of the city and the state that you are serving.
The answer the question of how many people are searching for financial advisors online which we were able to get from ahrefs with the focus only to those keywords: financial advisor investment management, retirement planning, tax planning, annuities and life insurance. The total number of searches is almost 350000 searches per month however we apply a 5x multiplier for people searching for matching and related keywords for example someone searching for financial consultant or a variation of investment management and that brings you to around 1.7 million searches per month.
The recommendation is to be able to find keywords that focus on your ideal customer profiles with low keyword difficulty that you can rank for quickly and most of the time those are long tail keywords.
Being able to do proper keyword research will have a major impact on your SEO marketing strategy as well as the SEO execution plan whether how you build your website, the content, the landing pages, the url for those landing pages and actually doing proper research at the beginning can help you save time and money and rank faster to be able to generate leads from online search engines.
We also prepared an excel sheet that contains the most popular 1000 keywords for financial advisors that includes the keywords, the search volume, the difficulties which you can download from the link in the youtube channel.
If you need help with a digital marketing strategy for your financial practice or building a digital marketing execution plan please feel free to fill up the form at our website and one of our representatives will contact you.
Please feel free to contact us at support@leadcenter.ai or call us at our toll-free number 888-291-7116
Thank you
As a financial advisor, you know you have a lot of experience, and you can offer advice, guidance, and ingenious solutions to your clients. The problem is you don’t have as many clients as you would like and so you’re left constantly worrying about how to generate more leads. Today, your efforts to market your services are just as important as your services. In this article, we’ll share easy tips on how financial advisors like you can generate leads and focus on their business success. You don’t have to be an expert in marketing to create a strategy tailored to help your business thrive. Let’s get started.
Before thinking of the steps you can take to generate leads, you need to ask yourself one question. As a financial advisor, who are you helping? Do you offer investment planning, tax planning, or estate planning? Are you a financial planner, wealth manager, or investment advisor? If you know who you’re helping, you can help them find you by creating content that targets them. Being clear about your services will help you reach the right clients. Your content must reflect, target, and engage the right audience or it’s useless.
This is a must. You cannot run a successful business without creating a professional website and updating it regularly with new and optimized content. Here’s what you can do to stand out. State clearly what your website is about from the beginning and the services that you offer. Create a website with a unique design. Remember to add what value you add to your clients. No one cares about what you can do, but what you can do specifically to help them.
Use the 1st person when you talk about yourself in the bio. Tell your personal story. Say how you’ve personally improved your finances, got yourself out of debt, or invested your money. Also, tell some of your success stories like how you’ve helped your clients save their money better, make better investments, or plan. Don’t just tell your clients that you can help them, show them how.
How are people going to find out that you have experience? Show them that you’re an expert by blogging regularly. Offering free information is not such a bad idea nowadays. Google the keywords relevant to your business and check the questions that people normally ask about those topics and answer them as best as you can. Your blog should be the place where your target audience finds the financial advice they are looking for. By blogging regularly, you build a relationship with your audience, and they start to trust you and when you’re looking for a financial advisor, you come to mind.
Paying attention to SEO keywords means that those who search for your services find you faster because you’re both using the same keywords. What are the main keywords that people use when they search for financial advisors? Include them on the website, blog, social media posts, and tags for YouTube videos. Tell Google that these are the services you provide. Most people think keyword search is the only thing they should care about. Some of the SEO best practices are optimizing page speed, making URLs SEO-friendly, and optimizing title tags, and meta descriptions. Paying attention to SEO best practices will ensure you rank higher for the keywords you’re using, and your website will show up when people look for financial advisor services.
Sometimes, you need to boost your results with ads. Make sure you target the right keywords for your google ads. This way the people who find your services are those who need them the most. Make sure you target the right audience because you don’t want to pay money to target those who are not interested in your services. Setting up google ads is one of the best methods of generating leads because you target those who are already interested and looking for the service.
Case studies are a great way to show potential clients how you’re going to help them by using data you already have. Case studies are a great option because when it comes to their money, people want proof and data. They don’t want promises. Use case studies to show your expertise, your planning, and problem-solving skills. It’s better to create a page dedicated to case studies on your website. The more case studies the better.
If you want to reach more people, start providing information for free. A free consultation where you show your clients what you can do for them (just discussing what they have in mind and your simple recommendations). Offer free courses, create engaging YouTube video content with sound financial advice, and regularly offer webinars. This way you get the word out about your services.
Market research means you check what services people are looking for, but it also means you check what your competitors are doing. You must regularly check the action plan of other financial advisors, their websites, the keywords they target, and their social media efforts. This way you can get new ideas about the best ways to market your services and generate leads.
As a professional financial advisor, you should do your best to look credible online, and there is nothing better than setting up a Google My Business account with information about the services you offer, your location, contact information, etc. It shows that you are serious about your business.
These are the first steps you should take to start generating leads as a financial advisor. Focus on research, define your niche, target your audience with content tailored to their needs, and keep going.
We did a review for a customer recently. His website was not driving leads at all for his business. He consulted with us on building a new website integrated with a lead management system. But first, we had to analyze what was wrong with his existing website.
If you are promoting a local service business, when a new customer land on your website, you should deliver to herhim the following 5 critical messages in under 10 seconds.
Assume a customer called Mike. Mike just had major water damage at his house at 6:00 AM. He uses Google to search for a company to help him fix the issue. He visits the first three websites links that show in Google or Google Map.
You can literally reduce your website to 20 words and one image and you will be able to generate more leads than a website having hundreds of pages and thousands of word.
We call this a Landing Page. This is more important if you are running paid ads on Google targeting expensive keywords. Otherwise, you may have wasted another $30 on a Google Click.
The 5 critical messages of the service you offer must be clear at the top of your website. In this example, our customer did water damage restoration in South California.
Lead nurturing is a process that helps organizations identify and engage prospective customers with relevant content while they are in the buying cycle.
Lead nurturing is not only about lead scoring. It is about nurturing leads and turning them into customers.
Lead nurturing is the process of engaging with potential customers until they are ready to buy from you. The process may begin with a lead score, which will indicate how likely that person is to buy your product. But this may not be enough to turn a lead into a customer, which means you need to be willing and able to engage in other ways – online and offline – in order to move the conversation onto the next stage of the buyer's journey and ultimately convert them into buyers.
Lead nurturing campaigns are typically sent to prospects at the top of the funnel, who are usually still exploring their options and gathering information about various options. These campaigns offer a variety of content, such as blog posts, research reports, or videos, that will help them make better decisions about purchasing your product or service.
It is estimated that the average person will make up to 100 decisions about a company before they decide to buy from them. And they’ll spend as much as six months doing it. This means that companies need to have a comprehensive lead nurturing strategy in place if they want to get a prospect from finding them online, through their marketing campaigns, and eventually into their sales funnel.
Lead nurturing starts with qualifying prospects and then building rapport with them over time, but it's about more than just sending emails. It’s about providing relevant content in a way that prompts engagement so prospects feel like you're talking directly to them and not just another business trying to sell them something.
Lead nurturing is a marketing technique that aims to increase the likelihood of a sale. It is an essential component of lead management, and a few businesses have mastered it.
To nurture leads effectively, you need a proper strategy. Here are 7 essential tactics:
#1 Utilize the lead and buyer’s journey
Buyer’s journey is a vital component of any marketing strategy. It helps marketers understand how customers think and shop, so they can focus their efforts on converting prospects into buyers.
The buyer’s journey is usually made up of 5 steps: Awareness, Interest, Evaluation, Trial, and Purchase.
It is important for marketers to consider the lead’s journey. In a perfect world, the customer would always be in the same stage of their journey and the lead nurturing strategy would never need to change. Unfortunately, this is not always the case and many leads will have different needs at different stages of their journey.
#2 “The Golden Touch”
Lead nurturing is an essential part of marketing. It’s the process of helping potential customers become customers. Lead nurturing does this by using a series of messages to create customer interest and guide them through the buying process.
Many marketers are looking for ways to improve their lead nurturing process and have found that adding in the Golden Touch can make a big difference. The Golden Touch involves some creativity with your messages to nurture leads through the sales funnel.
The golden touch is a strategy to nurture leads through the sales funnel with personalized messages. With this strategy, you can get prospects to feel more connected to your company and ultimately turn them into customers. This allows you to focus on the people who are most likely looking for your product or service.
The Golden Touch can be applied in many ways such as email, in-person meetings, social media, and more!
#3 Offer a demo of your product
Providing a demo of your product for lead nurturing can help prospects make informed decisions about your products.
For lead nurturing, it is important to provide potential customers with a demo of the product. A demo allows them to explore your product and see how it can help solve their problems. Demoing your product also allows the customer to ask questions and find out if it is right for them. Also, Demos demonstrates feature functionality.
Many companies are realizing the importance of a demo. A demo allows potential customers to explore your product and see how it can help solve their problems.
Demos can increase conversion rates by up to 2x. In order to create amazing, high-converting demos, Make your demo interactive so visitors can actually experience the product.
#4 Create a knowledge base or user guide on your website
The key to lead nurturing is providing your customer with the information they need to decide how you can help them. A knowledge base or user guide on your website will answer any questions they may have and provide you with the opportunity to advertise what you do best. Create a knowledge base or user guide on your website to answer customer questions and show them what you have to offer.
This will increase the trust of your potential customer and increase their willingness to contact you for more information.
*You can find a great example of a knowledge base on Help Scout's website.
#5 Create educational online videos
If you're a business owner, then you know how important it is to constantly be nurturing leads for your company. You may be struggling to find the right way to market your products/services online and leave potential customers with enough information to make a purchasing decision.
One solution for lead nurturing that has been shown to work well is educational, online videos. Videos allow viewers to get a closer look at the product and its features in a way that is more interactive than a static image or text. Create educational online videos to let leads learn more about your products/services before buying them.
Educational, online videos are a powerful way to nurture leads. They not only provide valuable information about the product and its features but also allow viewers to explore the product in a hands-on way.
#6 Email and Content Marketing
Email marketing is one of the most popular methods for lead nurturing. This is because it costs only a fraction of the cost of other marketing efforts and has a higher conversion rate when targeted to the right audience. However, for email campaigns to be successful they need to be well-planned and organized.
Send notifications when new content is published on your website or social channels, keeping people up-to-date with the latest knowledge from the industry and reminding them about your company as well as product offerings, while still giving them space for decision making and control over their time investment in your company or product offerings without feeling pressured to purchase something right away or make any decisions they might not be ready for at that moment.
#7 Social Media Marketing (SMM) Ads & Promotions: Retargeting
Retargeting, or the practice of using ads to follow potential customers around the web, is one of the most proven digital marketing tactics. This is accomplished by targeting particular browsers with ads that they have previously seen on a website.
Promotional Example:
A company that sells sports apparel can target customers who have viewed their website and clicked on "lead" items such as t-shirts and shorts in their online store.
Inbound marketing is an internet marketing strategy that draws potential customers to a business’s website by providing information about its products and services. Inbound marketing relies on creating content designed to pull prospects in and then convert them into customers.
Inbound marketing is a type of marketing that focuses on attracting customers to the business. The goal of inbound marketing is to create content that attracts customers and then convert them into leads.
Inbound marketing is a term originally coined by Brian Halligan and Dharmesh Shah in 2005 who used the phrase "inbound marketing" to describe how their software company HubSpot uses the internet, social media, content creation, SEO optimization for organic search engine discovery, blogging, e-mail marketing, podcasts, and video as lead generation tools.
Inbound Marketing has been interpreted by some as an alternative for outbound sales methods such as cold calling or telemarketing which are often banned under an organization's Do Not Call List policy. With inbound marketing, there is no need for interrupting potential customers with annoying reach-out campaigns and advertisements.
In its most basic form, inbound marketing is a strategy where businesses create content as a way to provide information about their product or service. However, there are many ways for a business to implement this strategy and all the different tactics can be classified as one of three categories.
This article discusses how the different types of inbound strategies work and what they can do for your business.
Inbound marketing is an excellent way of generating leads and traffic to a company. It creates personal connections with customers by delivering relevant and interesting content to them.
Inbound marketing is all about attracting potential customers and buyers through content. The goal of inbound marketing is to generate sales leads through any channels that are not paid, such as social media posts, blogs, videos on YouTube, etc.
It's estimated that in the US alone, companies spend over $450 billion dollars on advertising every year. This is money that could be invested into more efficient means of marketing like inbound.
Inbound marketing is a technique that attracts customers to your company by creating valuable content that is distributed online. It uses the same tools as traditional marketing like SEO, PPC, and social media. It's all about using the internet to create an audience for your company and then encouraging them to buy from you instead of someone else.
Inbound marketing provides businesses with a way to interact with their customers in an informal way that builds trust between them. It also gives more control of the relationship with their customers because they are in charge of what information they share and when it’s shared.
People are more persuaded by content online than they are by advertisements. Inbound marketing focuses on generating content that attracts the right audience for a company's products or services. This allows marketers to not only generate leads but also create people who will advocate for them online.
This type of marketing strategy focuses on attracting potential customers through content rather than the traditional way of relying on expensive advertisements.
There are many types of inbound marketing. They include webinars, blog posts, infographics, and podcasts. But there is one type that stands out from the rest-content marketing.
Content marketing is a newer form of inbound marketing that has become incredibly popular. Content marketing is a type of online promotional strategy that uses various forms of content to attract and keep customers. The goal is to create content that entices customers, teaches them about the product, creates an emotional connection with them, and helps the company build trust with the consumer.
Inbound marketing is a strategy that has become increasingly popular in recent years. It is designed to attract customers with the help of content and social media marketing. The field is constantly changing, so it can be difficult to stay on top of new trends and techniques, but in order to be successful with your inbound marketing strategy it is important to:
Most importantly, you should bring passion and creativity into your inbound marketing plan.
Website design UI& UX includes how a website looks and what it feels like when people use it.
The UI (User Interface) is what you see on the screen when you go on a website, while UX (User Experience) is a person’s reaction to the site and its features.
It's not just about the colors or images on the screen, but also about how fast pages load, how easy it is to find information, and overall satisfaction with your interaction with the site.
The design of your website has a big impact on the reputation of your company and how people perceive your brand. It also affects the user's experience because it determines how they interact with the content on your website.
Poor design can lead to poor user experience, which is why it's important to hire a professional firm that knows what they're doing when it comes to website design. A good design for a website communicates a lot about the company, and this is why more and more companies are investing in web designers who complete projects from start to finish.
Websites can be designed in such a way as to boost SEO and rank higher in search engines.
There are many ways to design a website that will boost its performance on search engine ranking pages. One of the easiest ways is to utilize keywords in the content and metadata, which makes it simpler for search engines to find them. Another way is by designing with the user experience (UX) in mind. This means that you must think about how your users will interact with your site and ensure that you have created a site where visitors can easily find what they are looking for without having to spend too much time searching.
Designing a site so that it does not take too long for visitors to find what they want also boosts its performance because this means that users will not get bored and instead continue looking through.
The importance of responsive design cannot be understated. It is the way to keep up with the changing world of technology and make sure that your website is on all devices, whether or not they are mobile or other types of devices. Responsive design should not be an option but a requirement for every website.
Your site should be flexible and responsive to any device, screen size, browser, and orientation. This means that your site responds in a different way depending on what device is being used to access it.
Text formatting is an essential part of any content writer's toolkit, but it's especially important when composing blog posts or articles online because readers tend not only to skim but also scroll.
The way that a webpage is formatted has a huge impact on the amount of organic or free traffic it receives. The more visitors, the more likely it is to rank higher in Google’s SERPs.
Website text formatting includes:
The optimal word count for a web page is 300 words. This is because if the user doesn't feel like they have received value from the content after reading 300 words, they will not continue to read it.
In contrast, pages with less than 100 words are considered to be too short and pages with more than 700 words are too long on average. So if you plan on writing optimized web content, try to keep it under 300 words.
A study by Curata found that blog posts that are shorter in length get more social shares than longer ones. So how long should a post be? The answer is, it depends.
Images are the key to attracting online viewers. They attract their attention and can be used on social media for marketing purposes. Images can also be used as illustrations for blog posts or articles, they make the content more interesting and aesthetically pleasing.
Alt tags and file names are important because they provide additional information about the image to search engines, which helps them rank your content higher on search engine results pages (SERPs). This is also helpful for anyone who has vision disabilities and needs to use screen-reading software in order to read text that's found on images.
Sites with high domain authority can help attract links to your site. These sites are considered to be credible and share a common goal with you.
There are many ways that you can get a link from another site. One is by bookmarking your page on their site. This way, they are able to find it when they want to link to it. Another way is by submitting guest posts. When you submit them, you are telling the other site that you want them to share your content on their website, and in return, they will share their content on yours.
Websites need to have a high load time in order to avoid hurting the user experience or Google ranking.
The number of visitors and how quickly they are leaving your website is a good indicator of how well it is performing. If you want to optimize your website for SEO, then you should check how long it takes to load your website and make sure it doesn't take more than three seconds.
There are many factors that affect the loading speed of a webpage and one of those is the type of content being loaded. Images, videos, scripts, and other multimedia items can slow down your page so make sure you only use as much as is needed.
The site structure is one of the most important factors in SEO. It helps provide a framework for the user to follow and makes it easier for search engines to index your content.
While there are many different approaches to website architecture, there are a few standards that should be followed, such as:
Blogs and newsletters are the best way to communicate with audiences. They provide a way for companies to establish their expertise and voice, and at the same time, they are excellent platforms for building backlinks that will boost search ranking.
Blogs and newsletters have been proven to be one of the most effective ways for companies to communicate with customers. The blog posts can be used as a platform for answering customer questions while newsletters can be used as an opportunity for customer engagement.
In a Nutshell
Building your website taking into consideration your SEO strategy and ranking organically is the best way to enhance your online firm.
If you like LeadCenter.AI to be your effective lead generation partner, then reach us via message or call us at (281) 377-7925 and we are ready to hold your hands on your business journey!
Are you facing any challenges while generating leads for your business? Feel free to share it with us. We can help you clear it out.
Lead generation, in its simplest form, is capturing someone's contact information and then following up with them. This is one of the most effective ways to generate leads for your business.
What are the possible lead generation strategies? Do you want to know how to build your email list or capture more leads for your company? You will find all the answers you need in this article.
Lead generation strategies are a great way to generate qualified leads. Lead generation strategies can be very simple and inexpensive. You may find that your investment in these techniques will pay for itself quickly.
We can generate leads by targeting the segmented audience through social media, blogs, and marketing campaigns. These lead generation techniques are most successful when they target our audience with an offer that is specific to their needs.
The key to generating qualified leads with these lead generation techniques is to know your audience and what they want. Once you know this, it will be easier for you to generate targeted content that will appeal to your potential customers.
Lead generation techniques have been evolving over the years as the needs of businesses change in response to new technology and innovation. Today, businesses need a variety of lead generation methods in order to effectively generate qualified leads. Such methods include social media marketing, blogging, and traditional marketing campaigns such as telemarketing or direct mailing newsletters/postcards/letters, etc.,
A marketing offer is the set of incentives, such as a product or service, that an organization chooses to include in order to encourage potential customers to purchase their products or services.
The most important part of any marketing campaign is the offer. It’s what drives the sales process and it’s what causes people to say yes.
The best way to start a relationship with a prospect is by going out and meeting them. Prospects will be more willing to meet with you if they know who you are. You can use LinkedIn or other social media platforms to find prospects in your field or industry.
Human relationships are still important in business, but many companies feel it is not worth the time and expense to travel to meet with prospective clients. Meeting people in person allows for more personal interactions, which can help build trust between parties.
Email marketing is one of the most effective digital channels to reach your potential buyers and prospects.
It offers a wider reach, lower cost per person, and higher engagement rates than social media marketing. It's also a personalized form of digital marketing that can be used to deliver messages in real-time. This makes it perfect for engaging with your customers on an individual level.
Some email marketers use automation to generate emails and deals based on the actions of recipients, such as looking at a product page or buying something from the site recently. These are all great ways to make sure you're constantly reaching out to your clients so they don't forget about you!
When it comes to the future of copywriting, optimizing your website for lead generation and conversion rates is one of the most important things that you need to do.
In this section, I will be discussing various ways that you can optimize your website in order to increase lead generation and conversion rates.
The first thing that you need to do is make sure that your page is formatted in such a way that the user can get a quick overview of the content. This will make it easier for them to navigate through your webpage and find what they are looking for. The second thing you should do is provide them with a clear call-to-action button or link so they know where they have to go if they want more information about your product or service.
Many content marketers are now using social media channels and PR outreach to promote their content. Social media is an effective way to communicate with the audience and build relationships with them. It is a cost-effective and powerful marketing tool that should not be ignored by brands. PR outreach helps in connecting with influencers who can help spread the word about the content on social media channels.
Promoting content through social media and PR outreach has its own benefits. However, marketers need to ensure that they stay focused on their goals and objectives while doing so.
In a Nutshell
Practicing effective lead generation strategies is the best way to enhance your online financial advisory firm.
If you like LeadCenter.AI to be your effective lead generation partner, then reach us via message or call us at (281) 377-7925 and we are ready to hold your hands on your business journey!
Are you facing any challenges while generating leads for your financial advisory business? Feel free to share it with us. We can help you clear it out.
Pain points are the points in your prospect's life where they are unhappy with their current situation. Your prospects may be unhappy when they are faced with an obstacle, feeling inadequate or unwell, or not living up to their potential. Every person has a different set of pain points and what may be a pain point for one person may not be a pain point for someone else.
Pain points can occur for many reasons, but usually cause dissatisfaction in some aspect of the individual’s life. The main goal is to find what the pain point is and then address it in your marketing materials.
Tech companies offer bigger opportunities for growth in the future and are worth investing in.
In a world that's constantly changing, the tech industry has been one of the few constants. Most companies invest heavily in new technology to stay ahead of the curve, and it's led to a steady rise in demand for tech professionals.
The Bureau of Labor Statistics projects that there will be more than 800,000 job openings in computer occupations by 2022. And this projection doesn't even include all the other tech-related jobs - such as web developers, data analysts, and information security analysts - which are also expected to see significant growth over the next decade.
This step is to connect with what resonates with your prospect's needs and pain points.
If you're using a traditional marketing approach that involves cold calls, emails, or door-to-door sales, you're wasting your time. All of these methods are outdated and inefficient compared to the power of social media marketing. The key to success with social media is knowing what your audience wants and then giving it to them.
Social media is an indispensable tool for any business, no matter the size. Knowing who your customer is and what they want from you is a must. Once you do this, the key to success then becomes giving it to them.
Second, You want to make the process of writing copy easier for yourself. You need to be able to write quickly and efficiently while still maintaining the quality level that your clients are looking for.
This step is to entice prospects to take the next step in the buying process and contact you for more information.
It is important to ensure that your website has a clear call-to-action button and is properly optimized for conversion.
This is because the first step of the purchasing process is often influenced by what a prospect sees on his or her screen. It’s important to optimize your website for conversion in order to get prospects to take the next step in the buying process and contact you.
Marketing reach-out tactics are used for the purpose of generating interest, awareness, and/or sales. They are not always about products but are often directed at consumers who might be interested in a company's products or services. Marketers employ various tactics to generate awareness and sales such as public relations, advertising, publicity stunts, and word of mouth.
Public relations is defined as the process of communicating with members of the media about a company's mission statement including opinion leaders, trade publications, or other news outlets. It may also include other means of communication such as attending industry conferences, writing articles for trade journals, or contacting influential people through networking events to promote a specific message. Publicity stunts can be effective if they have been planned well in advance and executed effectively during an appropriate event that will attract public attention
You can combine multiple marketing channels like email, social media, and webinars to generate high-quality leads every month. Remember, lead generation doesn't end once you have someone on the phone. You need to keep the conversation going by following up regularly until they're ready to purchase.
Without generating leads, it is impossible to have a successful marketing campaign. And in order to generate leads, businesses need to use different tactics like email, social media, and webinars in an integrated way.
For a business to be able to generate the best leads that help them get more customers, they need to use all three of these channels. Otherwise, they will end up with a few mediocre leads and no new customers.
In a Nutshell
Practicing effective lead generation strategies is the best way to enhance your online firm.
If you like LeadCenter.AI to be your effective lead generation partner, then reach us via message or call us at (281) 377-7925 and we are ready to hold your hands on your business journey!
Are you facing any challenges while generating leads for your business? Feel free to share it with us. We can help you clear it out.
At LeadCenter.AI, we help new entrepreneurs and local service business owners optimize their digital marketing strategy to generate leads and revenue from their website. Below is our brief answer to a new business in South Carolina.
Hello Davide, first, congrats on your newly established business. It is awesome and you can get places with it and we hope you can grow it to a big brand. It is a .com domain, which is so amazing. There are two parts to your question:
So let's start with the website, You made a good start but so many improvements are needed to generate leads from it:
For organic reach, please make sure it is clear to your customers and more importantly to google your location. for example, check this website we built for a customer: Bargain Moving Company. The words Nashville and Tennessee are mentioned in the right places like the URL of a few pages, title, H1, body, footer, etc. WARNING: don't overdo it, keep the ratio of any keyword at less than 3%-4% of the overall content so you are not penalized by Google for keywords stuffing. This is extremely important to start your ranking journey. Note: don't expect results immediately. it takes 3-6 months to start ranking and there are many onsite changes to be done along with the blog and then offline backlinks. But start somewhere and build gradually.
Even the best website in the world will be like a store in the middle of the desert with no proper marketing strategy. But here are few pieces of advice based on my personal experience:
Once the leads start flowing in, make sure you have a good lead management tool to capture leads and manage interactions with them. That will help increase the conversion rate from leads to business.
Over the last several years, we have worked with hundreds of companies to increase leads and orders coming from their websites. You may be spending a fortune on Google Adwords and other marketing sources to bring potential customers to your websites. However, if your website is not optimized for conversion, fewer users will contact you. Here are the 5 most common mistakes local service companies do that result in a lower conversion. Fix those issues and start monitoring the improved conversion rate:
95% of users coming through Google Adwords will look first for prices. 80% will leave without contacting you if they don’t know your price.
Recommendation: make sure to include prices whenever possible to give the customer the comfort to call you or request a quote. Then you can send accurate quotations based on customer requirements.
Most of the service companies’ websites are not eCommerce enabled. If customers can’t buy your services online and pay online, then they will buy from your competitor. It is the year 2020 and it is time to enable payments online on your website. The cost of integrating a payment gateway with your website is more affordable now and costs less than $50 per month.
If your Request a quote from the 90s era with email, mobile, name, and a text field for a customer to fill, You will have fewer customers converting to leads. Check Yelp or Angieslist quotation forms; sequential and have very little data entry by the users. Check the quotation forms on one of those websites:
Recommendation: Create dynamic quotation forms on your website for each service following the best practices of Yelp and Angieslist.
Some customers still like to call to inquire about your services and prices. Make sure to have your phone number clearly in the header and footer of the website.
If you will be running Google Adwords, you know how expensive those clicks are. However, most companies don’t create specific landing pages for each service. Make sure to create a separate landing page for each service. Then use this page to run your Google campaign. (example of a landing page: Local Moving Services in Nashville, TN. Make sure the city you are serving is mentioned in the page URL, title, and h1. That will increase your google Adword ranking and reduce cost per click. Do miss reading the article How to Convert a Website Visit to lead in Less than 10 Seconds using optimized landing pages.
80% of website visitors look for references and reviews. If you have served customers and they have great things to say about your service, make sure it is up there on your website. and make sure to add it to the website's top menu (for example: Reviews for Bargain Moving Company in Nashville, TN).
The moving business is getting super competitive lately. Google Adwords is expensive and it is hard to get leads and convert to business.
We will show you how a moving company in Nashville generated more than 100 leads in less than 30 days and cashed $25,000 in moving business without running any Google AdWords.
While most moving companies already have a website, they, however, look old and from the cave era.
This website will hardly convert!
If your website looks like this, then it's about time to upgrade it, it is time to get a modern and easy to use a website
Your website should have the ability to convert a visitor to a lead in 10-seconds or less and in less than 20 words.
Conversion Optimized Website
Here is another example of a conversion optimized website
While most moving companies have quotation forms, they are also not optimized for conversion and ask the buyer to enter a lot of information. The quotation forms system we developed is focused on converting the visit to a lead as soon as possilbe. The moving quotation form must:
What's awesome about these forms is that when they are completed, the information are instantly logged into a lead management system and you get notified through email and the mobile app.
Being in the moving business, you are always on the go, either busy with moving or managing your crew. By the end of the day, you will have many answered and missed calls and you will not know who is who.
The best solution is a lead management dashboard with a virtual phone number to capture, record, and manage all calls coming to you in one place. In that way, you will never miss any opportunity and you can collaborate with your colleagues and engage customers to increase conversion.
What's great about this feature is that you can always download all numbers to send them offers or retarget customers to increase conversion.
15 days free trial - starting at $19 per month
Book a Free Demo
While a modern website will give a professional look to your business, without marketing it, it is like a store in the middle of the desert.
Make sure to share your website link everywhere. Customers that are serious about a moving service, will most visit your website first.
As you may have noticed in recent years, Google Map is first thing that appears on a local search for moving and this is making Yelp and other commercial directory websites irrelevant. To show up on top of google map search, it is not enough to have a listing. The following are the 6 key essential steps to rank higher in Google Map:
Also check this related article: How to Convert a Website Visit to a Lead in Less Than 10 Seconds
If you are frustrated that your social media plan is not going as you anticipated, you are not alone. All marketers managing Facebook and Instagram pages have noticed a sharp decline in reach in 2020.
Free social posts on Facebook will not reach more than 2% of your followers, around 5% on Instagram. With the amount of money to be spent on digital marketing services to do those posts, we are encouraging customers to stop acquiring this service and re-direct those funds to other channels (ex: paid advertisements on Facebook, Instagram, Google AdWords, Local platforms, etc).
In August 2018, LeadCenter.ai discontinued offering free social media posts services with the following internal memo that we are sharing publicly now
"We will discontinue social media services post in all future contracts. We will honor our commitment to existing contracts until the renewal dates, then we will advise the customer on the new policy. This company is about innovation, making technology accessible, and driving genuine leads to our customers. With the adjustment that Facebook made in 2018 to the newsfeed algorithm on Instagram and Facebook, organic and free reach on social media is near impossible now. We will focus our effort on paid advertisements on social media. That is the only way we can guarantee reach in 2018 and beyond as well as converting this reach to genuine leads for our customers.
We have a duty to educate our customers and the market about what works and what doesn’t. Some customers may disagree and it is less profitable for us, but we would have done our job and done it right!"
While we knew this since early 2017, customers still demanded free social media posts, thinking that it will generate leads and business for them. We included it as a service in our digital marketing offering, but we effectively drove leads and business to them through our platform, Google organic search, Google Adwords, and paid advertising on Facebook and Instagram.
The decline in free and organic Facebook & Instagram reach began in 2014. At the time, Brian Boland, Facebook’s VP of Advertising Technology, said Facebook is simply managing more ad content than it used it, and News Feed space is thus more competitive among marketers. There’s simply too much content being published on Facebook and Instagram, making visibility in the News Feed increasingly competitive.
Knowing that, for LeadCenter.ai's own digital marketing, we nearly abandoned free social media posts in early 2017. If you see our Facebook or Instagram business pages, we rarely share any posts. Without free social media posts, we were still able to reach 120,000 registered users and contacts, and more than 2000 paying customers. That is in less than 2 years!
In 2018, we have noticed a greater dip in the organic reach of Facebook & Instagram content because of a major change to their newsfeed algorithm.
In January 2018, according to Facebook's Head of News Feed Adam Mosseri,Facebook began to "shift ranking to make News Feed more about connecting with people and less about consuming media in isolation." As a result, marketing content is showing less and less in comparison to content by friends and family -- a value that Facebook says it originally had, and that it's trying to return to.
The best digital channels to focus on is the ones you entirely own and control, that is your website and your blog. Spend the time and effort in creating content in your product pages in your website and blog articles in your news pages. It is likely a matter of time before organic reach in Facebook reaches zero.
If you are serious about reaching new customers online, you can’t avoid paid advertisements on digital channels. Facebook and Instagram are not a charity for businesses to promote for free. But even while doing paid advertisement on social media, do it smartly. Use the features of Facebook Ad Manager to do things like:
Over the last several years, we have worked with hundreds of moving companies to increase leads and orders coming from their websites. You may be spending a fortune on Google Adwords and other marketing sources to bring potential customers to your websites. However, if your moving website is not optimized for conversion, fewer users will convert. Here are the 5 most common mistakes moving companies do which result in a lower conversion. Fix those issue and start monitoring the improved conversion rate:
95% of users coming through Google Adwords will look first for prices. 80% will leave without contacting you if they don't know your price.
Recommendation: make sure to include prices whenever possible to give the customer the comfort to call you or request a quote. Then you can send accurate quotations based on customer requirements.
If your Request a Quotefrom the 90's era with only email, mobile, name, and a text field for a customer to fill, You will have less customer converting to leads. Check Yelp or Angieslist quotation forms; sequential and very little data entry by the users. We have just created a new moving website for one of our customers in Nashville with a modern quotation form request. You can check it here Bargain Moving Company - Nashville - TN .
Recommendation: Create dynamic quotation forms on your website for each service following best practices of Yelp and Angieslist.
Some customers still like to call to inquire about your services and prices. Make sure to have your phone number clearly in the header and footer of the website.
If you will be running Google Adwords, you know how expensive those clicks are. However, most of the moving companies don't create specific landing pages for each service. Make sure to create a separate landing page for each service like local moving, long-distance moving, packing, and unpacking, assembly & delivery. Then use this page to run your google campaign. (example of a landing page: Local Moving Services in Nashville, TN). Make sure the city you are serving is mentioned in the page url, title, and h1. That will increase your google Adword ranking and reduce cost per click.
80% of website visitors look for references and reviews. If you have served customers and they have great things to say about your service, make sure it is up there on your website. and make sure to add it to the website top menu (example: Reviews for Bargain Moving Company in Nashville, TN).
As we help more customers in UAE with Digital Marketing and web-enabling their business, we are sad to know the number of businesses that fell into the trap of shady digital marketing companies that sell them into the idea of buying fake fans and followers for their business pages on Facebook and Instagram. Fake Fans and followers not only will not benefit you, but they will also hurt your business, up to the level of making your business page completely disappear from people's newsfeed on Facebook and Instagram. Here is why:
Let's start with what Facebook says about fake fans:
"Facebook takes into account Page engagement rates when deciding when and where to deliver a Page's legitimate ads and content, so Pages with artificially inflated like counts are harming themselves, making it harder and more expensive to reach the people they care about most."
..... from Facebook for the Business guideline on fake fans
A lot of business owners have decided the best way to show that they are popular and credible is to have a high number of fans and followers on their Facebook pages. This wrong perception has been enforced by shady digital marketing companies trying to make money without regard to how much this will hurt their customers by selling fake fans and followers for as little as $100 for 5000 fans.
Even without fake followers, it is becoming harder and harder for businesses to show their products and promotions on the Facebook newsfeed and Instagram storyboard. There are two main reasons causing that:
This was stated clearly by Brian Boland, Facebook's VP of Advertising Technology:
“Over the past few months, I’ve read articles and answered questions from many people who are concerned about declines in organic reach for their Facebook Pages….. First, there's simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. Second, Facebook is deliberately trying to show people the content that is most relevant to them, as opposed to surfacing all the content available "
So even without the fake fans and followers issue, your free posts on Facebook will probably show to less than 5% of your followers. But with fake followers, you are making it impossible for genuine followers and fans to see your free posts.
If your business is in the UAE, a fake fan is someone who resides outside the United Arab Emirates. has a generic profile picture, no posts, activity, and friends. But they’ve liked and followed a very large number of business pages.
So If you buy 5,000 fake followers and Facebook or Instagram delivers your post to 10% of them, which is about 500 fans, but none of those ever engages with the post by liking the post, commenting, or sharing, then the Facebook algorithm will begin to suspect that your fans may not be real. With zero engagement day after day and month after month, it will make your page drop in Facebook and Instagram rankings and will eventually disappear from Facebook search.
The reason Facebook and Instagram algorithm works like that is that they want to keep delivering interesting and socially engaging content to their users so they can keep them around instead of going to competing for social platforms like Snapchat or Pinterest. So Facebook & Instagram keep updating their algorithms to make sure that they deliver content that their users will like "You may have noticed that the more you like a post or comment on a certain page, this page post will show more and more in your newsfeed".
1- Remove all fake fans from your pages. It is a long process, but very rewarding in the long term.
2- Don't only post advertisements and products on your page. Apply the 80/20 rule where 80% of your post should be a socially engaging content and 20% advertisements.
3- Mobilize your workforce, your friends, family, and colleges to like, comment, and share your content to help improve your ranking with Facebook and Instagram algorithm. You may be lucky with one or two posts that they become viral.
4- Always link your post to your website. Setup Google Analytics on your website so you can monitor traffic and social engagement (figure 1 and 2).
5- As stated earlier, Facebook and Instagram are a pay-per-play. So you are encouraged to use social media promotions to reach more followers outside your network. However, Facebook and Instagram advertisement platform is becoming more complex to use if you want to reach the targeted audience, drive conversions, or do segmented targeting. For that, you can depend on a real digital marketing company with certified experts in social media promotion.
6- Build a Website for your business as a cornerstone of your online presence. Our single best advice to all businesses in UAE is that while social media is a great medium to drive traffic, but it is not a substitute for building your own website at your own domain with your own identity. You need a place to drive that traffic to where that place is exclusive for your brand and business. At your own website, you can capture your customer's attention and deliver your messages to them. No wonder businesses with websites and digital marketing strategies are able to convert online traffic to business 40 times more than businesses without!
